Стратегии на образователната и научната политика

2019/3, стр. 285 - 291

SPECIFIC PECULIARITIES IN CREATING THE IMAGE OF A HIGHER SCHOOL

Резюме:

Ключови думи:

Introduction

Creating a corporate image is, in essence, an innovative, managementorganizational and communication process that must provide competitive advantages that guarantee sustainable economic prosperity and growth. The imaging activities of its construction can be linked to both maintaining balance and seeking a purposeful change that causes distortion so that the corporate image can meet the attitudes, expectations and demands of audiences, recipients and consumers. The nature of this change can be in the internal as well as in the external environment of the company. When creating a corporate image, each organization is useful to put itself and think it is in a state of a constant problem situation. This conception calls for a systematic, continuous and organized search for new solutions. In our view, corporate image creating activities should, if they do not initiate a breach of balance between the organization and competitors, at least lead to preparedness for adequate action in the event of imbalance or suddenly arising risky situations caused externally. Corporate image is a socio-psychological phenomenon related to the needs and desires, and the search for ways to satisfy them is the perceived motivation that becomes a motivation for decision and action. The dialectical relation between equilibrium and imbalance, the alternative change from a temporary equilibrium to temporary imbalance and back makes both conceptual concepts reasonable. Corporate image creating activities can be typed in two main groups, depending on the reasons why they are applied – activities connected with good opportunities (opportunities for entrepreneurship) and ones that are caused forcibly and when it is necessary (necessity entrepreneurship).

Discussion and results

In our view, in addition to systematic and purposeful, one of the most important features of corporate image policy is the overwhelming character and novelty, i.e. innovative image solutions. New imaging solutions can be brand new or new to the organization. What can only be new is the way to apply already known techniques and activities.

An advance image policy within a university, for example, is the drastic reduction in student fees in unpopular but important national economics majors – mathematics, physics, chemistry, biology, and engineering specialties. Another advance opportunity to achieve a good corporate image is the “innovative” decision for the universities to recall practices from the middle of the last century – the admission of students not in specialties but in professional fields that are being taught in the first two or three years; after that the student gets different choices of majors. This “new” practice in recent years is imposed in higher education in Bulgaria.

The rationale behind maintaining the perception that while creating a corporate image, striving to disturb market equilibrium is more productive is the following:

1. The equilibrium leads to stagnation and very often it is temporary and merely apparent. Not all competitors are satisfied with their position on the market and it is a matter of time for some of them to take forward actions to ensure competitive advantages; In other words, even if an organization does not seek to break the balance, another market entity will do it before it. That is why even if it does not strive to disturb the balance, the organization must be ready to react if this happens;

2. Even assuming that all business entities on the market are equally satisfied with the existing equilibrium (which is utopian), the users of products and services themselves will inevitably demand and impose new requirements. This is a matter of time and will lead to new demands and the need to breach the existing equilibrium. Psychologists explain these changes in consumer attitudes and wish as a natural process that can be described as:

Figure 1. Motivational user process

Source: Adapted by J. Lindner and team, Entrepreneurship and Management, 2007 The formulated thesis can be illustrated and confirmed by many examples. At the beginning of the 20th century, for example, “silent” cinema was a profitable business, cinemas were full, and the sale of cinema equipment, as well as peanuts, popcorn and soft drinks, as commercial activities accompanying projections, brought money and financial prosperity has been guaranteed. Market participants did not see the reason for the balance being breached, but after 1920, electricity has begun to enter households vacuum cleaners, washing machines and other electrical appliances. Warner Brothers Company sensed and knew that change is imminent, inevitable, induced, and is related to new wishes and attitudes of audiences and new technologies. In addition, each screening is accompanied by live actors’ and musical performances that were paid at each performance, which was financially unprofitable. The Warner Brothers, even before 1920, were preparing to use the strategy of “striking them where they do not expect”, irrespective of the existing equilibrium. They release the “Just Singer” movie, which is dubbed and the market equilibrium quickly starts disappearing. New requirements are emerging for the cinema industry, the production and distribution of films – new cinema equipment, new microphones, new silent projectors, a new type of cinemas and rules for attendees.

That is why, in our view, market equilibrium is always a seeming one, illusory and “the world is big, and salvation does not lurk around the corner.” This continuous shift of satisfaction with new desires and expectations naturally alternately transforms the equilibrium state into an unbalanced one and vice versa.

The pushed on the inside innovative and advance corporate activities related to image creating activities not only create competitive advantages but also enable them to avoid “fire-fighting” and coercive action. In other words, realizing imaging activities as an opportunity, driven by in-house needs, tailored to its resources and company policy, are preferable and give better outcomes. Such type of policy is associated with consistency and purposefulness as basic principles in the implementation of PR activities.

The corporate image of a higher educational institution is characterized by its complexity and diversity. This is why it is difficult to tell what the image of a higher school is and to uniquely define and appreciate its individual audiences. The different ranking charts prepared by Bulgarian and international organizations show considerable discrepancies in the comparison and ranking of two universities. In a ranking, one university is ahead of another, and in another one - vice versa. The rankings are based on a standardized complex assessment of the higher educational institutions with about 40-50 indicators selected, compiled according to collected and processed statistical information. For example, in the ranking (complex assessment) that the Ministry of Education and Science conducts for Bulgarian higher educational institutions, the indicators are divided into 6 groups according to the main categories on which the higher schools are evaluated. These groups are a learning process, research, learning environment, social and administrative services, prestige, the realization of the labor market and regional significance. We can assume that these are the main factors influencing the creation of the university image.

“The weights of the individual groups of indicators as well as the indicators themselves are determined, taking into account the views of the various users, the number and interrelation between the indicators and the reliability of the primary information used. Comments received by representatives of higher educational institutions and the academic community have been taken into account after the previous editions of the ranking system. The main logic for the weighting choice is that important indicators for which reliable information is available should receive a relatively higher burden. By reducing the importance of the indicator and the reliability of the data, the weight is reduced.”.1)

Obviously, with another choice of indicators and/or other weights, the rankings would be very different, which explains their conditionality and ambiguity.

The prevailing conclusion is that in the media or more generally in the information space there is built a holistic corporate image, but its integrity is difficult to visualize and see. If this image of a higher school is a sphere in the space of all universities, depending on the location of the observer and their interests, only part of the spherical body can be seen and observed - more precisely, its individual details, from which this corporate image is compiled. Therefore, it is natural for different subjects (audiences), at different time intervals and at different locations, to see the corporate image differently. In this case, we are not talking about manipulated notions and attempts to distort reality, but about the impossibility to assimilate and process in real time publicly available information with a huge volume.

Since image maker activities and image creation are strongly related and correspond to innovative entrepreneurial solutions, it can be assumed that targeted systemic image maker innovation activities are generated by the following seven sources, which are not uniquely defined but are blurred and overlapping (Drucker, 2002):

1. The unexpected – unexpected success, unexpected failure, unexpected external event;

2. Discrepancies – between reality, as it is, and the reality that is assumed to be, or what “should be”;

3. Process-related need;

4. Changes in the structure of the industry or the market, which leaves everyone unprepared;

5. Demographic changes;

6. Changes in perception and values;

7. New knowledge both scientifically and outside the scientific sphere.

This, of course, does not deny the existence of opportunities for company image maker activities to be induced outside of the seven sources mentioned and to be the result of some “genial sparkle”. These sparkles, however, usually lead only to creativity, and the corporate image is organized and implemented in a systematic and purposeful manner.

The seven cited sources, which induce the activities of creating the image policy of a university, can be summarized in such a way. The first source - the “unexpected” – can be a successful accreditation or a failed one, also a lack of candidate students in a particular professional field. To the second source, “Discrepancies between the reality as it is supposed to be or what it should be” may be the case when students seek a distance form of education, but the university itself does not offer it. The disclosure of a new major due to the need of the market by specialized cadres can be referred to as the third source. Regarding the fourth one, these may be, for example, activities imposed by new requirements in the law on the development of the academic staff regarding the publication activity and the activity of the lecturers in obtaining degrees and positions. The imposed new national minimum requirements related to publications in indexed magazines with an impact factor found a large number of lecturers in higher schools in Bulgaria not prepared. This imperatively makes the desire for a large number of publications to be transformed into the pursuit of publications in well-established magazines with a high ranking and impact factor. “The Demographic changes” as a source of new image solutions and actions at a university can be linked to a sharp decline in the number of graduates of secondary education, which requires the organization of field exams or electronic competition exams for prospective students. This example could also be given for the seventh source, indicating that the borders are indeed blurred and seven sources are being overlapped. Towards the sixth source can be addressed – the provision of modern working conditions in the university library, dormitories and university seminar halls, multimedia halls, access to EBSCO-type electronic databases, Scopus, quality and secure access to the Internet and Internet services, providing access for disadvantaged people, the availability of infrastructure providing opportunities for scientific, arts and crafts and sporting activities. These services can also be referred to the seventh “New Knowledge” source. Many of the above-mentioned things can be seen as induced by the seventh source of innovative solutions.

The good corporate image of a higher educational institution is created not only by the good media presence but by the concrete positive activities that the school carries out. In modern forms of communication and transfer of information, it is difficult to manipulate public opinion and present the real image and the identity of the subject. Undoubtedly, a professionally secure media presence is a factor, but the most important is the eventful PR and the activities of a university that are mostly related to:

flexible student admission system;

the quality of the oered educational service;

the quality of the acquired knowledge, skills and competencies;

the opportunities for graduates to enter the labor market;

the opportunities for continuing education in a higher educational qualification degree;

opportunities for parallel training in two majors;

providing preferential student fees in the case of excellent performance or other additional conditions;

providing scholarships and incentives outside those provided for in the regulations;

possibilities for further qualification and retraining;

оpportunities providing practical training and internships in partner companies;

providing part-time work for students;

the organization of valuable, international scientific events as well as events and opportunities for participation in them;

recognition of learning stages held in other higher educational institutions;

the level and quality of research and performance in the higher educational institution;

the opportunities oered to students, PhD students and young scientists to participate in research, arts and crafts and sports activities;

opportunities for professional and career development of lecturers;

a flexible system ensuring pay dierentiation and the stimulation of teaching and scientific research activity.

Conclusion

The company’s strategy and organization’s specific policies depend on its traditions, capabilities, strategic goals, and the type of image maker activities the company has decided to implement. In many cases, it is preferable to use “pushed” type activities in the presence of equilibrium, i.e. to use the so-called good opportunities (opportunity entrepreneurship). These are the preparation or implementation of pre-emptive decisions and real actions, guaranteeing the company adequate responses in case of disturbing the equilibrium. In our opinion, this type of corporate behavior and policy is preferable to activities of the coercion type (necessity entrepreneurship). The first type of behavior is more productive, more innovative, and creates competitive advantages for the organization, reducing the risk of undesirable consequences in case of imbalance. In other words, the image maker activities, motivated by internal needs and opportunities that are at the forefront, are, in our opinion, preferable.

The role of a corporate image is growing every day. Companies understand that it is the key to their sustainable development and the creation of competitive advantages. Corporate image is a factor that has a serious impact on public attitudes and their views on the organization.

NOTES

1. Ranking of Higher Education Institutions in Bulgaria, Volume 1, 2017.

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Drakar, P. (2002). Inovatsii i predpriemachestvo. Sofia: Klasika i stil.

Yordanova, I. (2007). Korporativniyat imidzh konkurentosposoben faktor // Godishnik na Visshe uchilishte Mezhdunaroden kolezh, T.3

Lindner, Y., Nedeva, G., Trendafilova, G., Stefanova, T. & Todorova, H. (2007). Predpriemachestvo i menidzhmant. Sofia: Dionis.

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Dr. Silviya Todorova, Assist. Prof.

ARTIFICIAL INTELLIGENCE AND ITS PROTECTION AS AN INVENTION

Dr. Vladislava Pаcheva, Assist. Prof.

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PROBLEMS AND PERSPECTIVES FOR SOCIAL ENTREPRENEURSHIP IN HIGHER EDUCATION

Prof. Dr. Milena Filipova Prof. Dr. Olha Prokopenko Prof. Dr. Igor Matyushenko, Dr. Olena Khanova, Assoc. Prof. Dr. Olga Shirobokova, Assoc. Prof. Dr. Ardian Durmishi

RESEARCH OF USING THE SYSTEM APPROACH TO INCREASE PROFESSIONAL COMPETENCE OF STUDENTS IN THE PROCESS OF STUDYING NATURAL SCIENCES

Dr. Ivan Beloev, Assoc. Prof. Dr. Іnna Savytska, Assoc. Prof., Dr. Oksana Bulgakova, Assoc. Prof. Prof. Iryna Yasinetska, Dr. Lesia Zbaravska, Assoc. Prof.

2023 година
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TRANSFORMING MARITIME EDUCATION FOR A DIGITAL INDUSTRY

Dr. Christiana Atanasova, Assist. Prof.

DEVELOPMENT OF A COMMON INFORMATION SYSTEM TO CREATE A DIGITAL CAREER CENTER TOGETHER WITH PARTNER HIGHER SCHOOLS

Prof. Dr. Yordanka Angelova, Dr. Rossen Radonov, Assoc. Prof. Vasil Kuzmov, Assist. Prof. Stela Zhorzh Derelieva-Konstantinova

DRAFTING A DIGITAL TRANSFORMATION STRATEGY FOR PROJECT MANAGEMENT SECTOR – EMPIRICAL STUDY ON UAE

Mounir el Khatib, Shikha al Ali, Ibrahim Alharam, Ali Alhajeri Dr. Gabriela Peneva, Assist. Prof., Prof. Jordanka Angelova, Mahmoud Shanaa

VOYAGE OF LEARNING: CRUISE SHIPS WEATHER ROUTING AND MARITIME EDUCATION

Prof. Svetlana Dimitrakieva, Dr. Dobrin Milev, Assist. Prof., Dr. Christiana Atanasova, Assist. Prof.

RESEARCH ON THE SUSTAINABLE DEVELOPMENT COMPETENCES OF THE LANDSCAPE ARCHITECT IN PRACTICE

Land. arch. Elena Dragozova, Assoc. Prof., Dr. Stanislava Kovacheva, Assoc. Prof.

STUDY OF THE KEY FACTORS INFLUENCING THE EFFECTIVE PLANNING AND UTILIZATION OF PRODUCTION FACILITIES IN THE INDUSTRIAL ENTERPRISE

Dr. Tanya Panayotova, Assoc. Prof., Dr. Krasimira Dimitrova, Assoc. Prof., Neli Veleva, PhD student

SIMULATOR TRAINING – UNIQUE POWERFUL INSTRUMENT FOR EDUCATING, SKILLS CREATING, MITIGATING SKILLS AND RESILIENCE CREATING

Prof. Dimitar Dimitrakiev, Vencislav Stankov, Assist. Prof., Dr. Christiana Atanasova, Assist. Prof.

СТРУКТУРНИ ПРОМЕНИ В ОБУЧЕНИЕТО НА МЕНИДЖЪРИ ЗА ИНДУСТРИЯ 5.0

Доц. д-р Недко Минчев, доц. д-р Венета Христова, гл. ас. д-р Иван Стоянов

RESEARCH OF THE INNOVATION CAPACITY OF AGRICULTURAL PRODUCERS

Dr. Siya Veleva, Assoc. Prof.; Prof. Dr. Eng. Margarita Mondeshka Dr. Anka Tsvetanova, Assoc. Prof.,

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ПРЕСЕЧНАТА ТОЧКА НА СПОРТА, СИГУРНОСТТА И КРИПТО ФЕН ТОКЕНИТЕ

Полк. доц. Георги Маринов Доц. Милена Кулева

ВИДОВЕ ТРАВМИ В ПАРАШУТИЗМА И ПРЕВЕНЦИЯТА ИМ

Капитан III ранг Георги Калинов

ОБУЧЕНИЕ В ХОДЕНЕ С ПОМОЩНИ СРЕДСТВА – РИСКОВЕ И СИГУРНОСТ ЗА ПАЦИЕНТА

Атанас Друмев Доц. д-р Данелина Вачева, доц. д-р Искра Петкова

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ПОДХОДИ ЗА ПСИХОСОЦИАЛНА ПОДКРЕПА НА УНИВЕРСИТЕТСКИ ПРЕПОДАВАТЕЛИ В УСЛОВИЯ НА КРИЗА

Доц. д.н. Цветелина Търпоманова, доц. д.н. Веселина Славова

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DETERMINING THE DEGREE OF DIGITALIZATION OF A HIGHER EDUCATION INSTITUTION

Acad. DSc. Hristo Beloev, Prof. Dr. Angel Smrikarov, Assoc. Prof. DSc. Valentina Voinohovska, Assoc. Prof. Dr. Galina Ivanova

A STUDY ON THE POSSIBILITIES TO INTEGRATE THE MODERN 3D TECHNOLOGIES IN THE SCIENTIFIC ACTIVITIES OF THE HIGHER EDUCATION INSTITUTIONS

Prof. Dr. Georgi Hristov, Assoc. Prof. Dr. Ivan Beloev, Assoc. Prof. Dr. Plamen Zahariev, Assist. Prof. Dr. Diyana Kinaneva, Assist. Prof. Georgi Georgiev

THE ROLE OF THE UNIVERSITIES AS ACCELERATORS FOR THE INTEGRATION OF THE STEM LEARNING METHODS IN THE PRIMARY AND SECONDARY SCHOOLS

Prof. Dr. Georgi Hristov, Assoc. Prof. Dr. Ivan Beloev, Assoc. Prof. Dr. Plamen Zahariev, Assist. Prof. Georgi Georgiev

ОТ STEM КЪМ BEST: ДВА СТАНДАРТА, ЕДНА ЦЕЛ

Проф. д-р Андрей Захариев, проф. д-р Стефан Симеонов, гл. ас. д-р Таня Тодорова

ВЪЗМОЖНОСТИ ЗА ПРИЛОЖЕНИЕ НА БЛОКЧЕЙН ТЕХНОЛОГИЯТА В ОБРАЗОВАНИЕТО

Докторант Андриан Минчев, доц. д-р Ваня Стойкова

ПРЕДИЗВИКАТЕЛСТВА НА ДИГИТАЛНАТА ТРАНСФОРМАЦИЯ В ОБРАЗОВАНИЕТО – СРАВНИТЕЛЕН АНАЛИЗ НА СТУДЕНТСКОТО МНЕНИЕ

Гл. ас. д-р Мирослава Бонева, доц. д-р Антон Недялков, проф. д.н. Милена Кирова

CHALLENGES, REQUIREMENTS, OPPORTUNITIES AND SOLUTIONS FOR THE DIGITAL TRANSFORMATION OF THE TRANSPORT EDUCATION

Prof. Dr. Georgi Hristov, Assoc. Prof. Dr. Ivan Beloev, Assoc. Prof. Dr. Plamen Zahariev

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EFFECT OF RESILIENCE ON BURNOUT IN ONLINE LEARNING ENVIRONMENT

Dr. Radina Stoyanova, Prof. Sonya Karabeliova, Petya Pandurova, Dr. Nadezhda Zheckova Dr. Kaloyan Mitev

STATE AND PROSPECTS OF DEVELOPMENT OF ACADEMIC MOBILITY IN THE SYSTEM OF TRAINING A SPECIAL EDUCATION SPECIALIST

Dr. Tetiana Dokuchyna, Assoc. Prof., Prof. Dr. Svitlana Myronova, Dr. Tetiana Franchuk, Assoc. Prof.

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STRATEGIES AND POLICIES TO SUPPORT THE DEVELOPMENT OF AI TECHNOLOGIES IN EUROPE

Assoc. Prof. Miglena Molhova, Assoc. Prof. Petya Biolcheva

BULGARIA'S TECHNOLOGICAL DEVELOPMENT THROUGH THE PRISM OF HIGHER EDUCATION POLICIES

Assoc. Prof. Ivaylo B. Ivanov, Assoc. Prof. Miglena Molhova

INTELLIGENT ANIMAL HUSBANDRY: FARMER ATTITUDES AND A ROADMAP FOR IMPLEMENTATION

Prof. Dr. Dimitrios Petropoulos, Koutroubis Fotios Assoc. Prof. Petya Biolcheva Evgeni Valchev

EFFECTIVE MANAGEMENT OF HUMAN RESOURCES IN TOURISM THROUGH MOTIVATION

Assoc. Prof. Fahri Idriz Assoc. Prof. Marin Geshkov

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САМООЦЕНКА НА ОБЩООБРАЗОВАТЕЛНИТЕ И РЕСУРСНИТЕ УЧИТЕЛИ ЗА РАБОТА В ПАРАДИГМАТА НА ПРИОБЩАВАЩОТО ОБРАЗОВАНИЕ

Проф. д.н. Милен Замфиров, проф. Емилия Евгениева, проф. Маргарита Бакрачева

STUDY OF THE DEVELOPMENT OF THE USE OF COMMUNICATIVE TECHNOLOGIES IN THE EDUCATIONAL PROCESS OF ENGINEERS TRAINING

Assoc. Prof. Ivan Beloev, Assoc. Prof. Valentina Vasileva Assoc. Prof. Sergii Bilan, Assoc. Prof. Maria Bondar, Assoc. Prof. Oksana Bulgakova, Assoc. Prof. Lyubov Shymko

SAFETY THROUGH ARTIFICIAL INTELLIGENCE IN THE MARITIME INDUSTRY

Assoc. Prof. Petya Biolcheva Evgeni Valchev, PhD student

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РАЗПОЛОЖЕНИЕ НА ВИСШИТЕ УЧИЛИЩА В БЪЛГАРИЯ В КОНТЕКСТА НА ФОРМИРАНЕ НА ПАЗАРА НА ТРУДА

Гл. ас. д-р Цветелина Берберова-Вълчева, доц. д-р Камен Петров, доц. д-р Николай Цонков

CHARACTERISTICS AND COMPONENTS OF THE CYBER HYGIENE AS A SUBCLASS OF CYBER SECURITY IN MILITARY ENVIRONMENT AND EDUCATIONAL ISSUES

Prof. Boyan Mednikarov, DSc. Prof. Yuliyan Tsonev Dr. Borislav Nikolov, Prof. Andon Lazarov, DSc.

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MODERNIZATION OF THE CONTENT OF THE LECTURE COURSE IN PHYSICS FOR TRAINING FUTURE AGRICULTURAL ENGINEERS

Dr. Ivan Beloev, Assoc. Prof., Dr. Valentina Vasileva, Assoc. Prof. Prof. Vasyl Shynkaruk, DSc., Assoc. Prof. Oksana Bulgakova, Assoc. Prof. Maria Bondar Assoc. Prof. Lesia Zbaravska, Assoc. Prof. Sergii Slobodian

THE NEW PANDEMIC NORMAL THROUGH THE EYES OF BULGARIAN STUDENTS

Prof. Vyara Stoilova, Assoc. Prof. Todorka Kineva

2022 година
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ORGANIZATION OF AN INCLUSIVE EDUCATIONAL ENVIRONMENT FOR THE STUDENTS WITH SPECIAL NEEDS

Prof. Halyna Bilavych Prof. Nataliia Bakhmat Prof. Tetyana Pantiuk, Prof. Mykola Pantiuk Prof. Borys Savchuk

ДИГИТАЛИЗАЦИЯ НА ОБРАЗОВАНИЕТО В БЪЛГАРИЯ: СЪСТОЯНИЕ И ОБЩИ ТЕНДЕНЦИИ

Д-р Теодора Върбанова, проф. д-р Албена Вуцова, доц. д-р Николай Нетов

СКРИНИНГ НА ЗРЕНИЕТО – ПРОФИЛАКТИКА И ЕЛЕМЕНТ ОТ ПРАКТИКАТА НА СТУДЕНТИ И ОБУЧЕНИЕТО НА УЧЕНИЦИ

Руска Драганова-Христова, д-р Славена Стойкова, доц. д-р Снежана Йорданова

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ПРАВОТО НА ИЗБОР В ЖИВОТА НА ДЕЦАТА В РЕПУБЛИКА БЪЛГАРИЯ

Проф. д.п.н. Сийка Чавдарова-Костова, гл. ас. д-р Даниела Рачева, ас. Екатерина Томова, доц. д-р Росица Симеонова

SUSTAINABLE PROFESSIONAL DEVELOPMENT THROUGH COACHING: BENEFITS FOR TEACHERS AND LEARNERS

Assoc. Prof. Irina Ivanova, Assoc. Prof. Penka Kozhuharova, Prof. Rumyana Todorova

SELF-ASSESSMENT – A COMPONENT OF THE COMPETENCE-BASED TRAINING IN THE PROFESSION “APPLIED PROGRAMMER”

Assoc. Prof. Ivaylo Staribratov, Muharem Mollov, Rosen Valchev Petar Petrov

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BENCHMARKING FOR DEVELOPMENT OF SPEED AND POWER CHARACTERISTICS

Assist. Prof. Dr. Darinka Ignatova Assoc. Prof. Dr. Alexander Iliev

DIAGNOSIS AS A TOOL FOR MONITORING THE EFFECTIVENESS OF ADDICTION PREVENTION IN ADOLESCENTS

Prof. O.A. Selivanova Assoc. Prof. N.V. Bystrova, Assoc. Prof. I.I. Derecha, Assoc. Prof. T.S. Mamontova, Assoc. Prof. O.V. Panfilova

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ПУБЛИЧНОТО РАЗБИРАНЕ НА НАУКАТА В МРЕЖОВИЯ СВЯТ

Д-р Светломир Здравков, д-р Мартин Й. Иванов, д-р Петя Климентова

ОБРАЗОВАНИЕ ЗА УСТОЙЧИВО РАЗВИТИЕ – ПРАКТИКО-ПРИЛОЖНИ АСПЕКТИ

Гл. ас. д-р Златка Ваклева Проф. д-р Тоня Георгиева

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PREPARATION OF PRIMARY SCHOOL TEACHERS FOR COMMUNICATIVE AND RHETORICAL ACTIVITY IN SCHOOL IN THE CONTEXT OF THEIR PRACTICAL TRAINING

Prof. Halyna Bilavych Prof. Nataliia Bakhmat Prof. Tetyana Pantyuk, Prof. Mykola Pantyuk Prof. Borys Savchuk

ПРОЛЕТНА КОНФЕРЕНЦИЯ НА СЪЮЗА НА МАТЕМАТИЦИТЕ В БЪЛГАРИЯ

(Трявна, 5 – 9 април 2022) Гл. ас. д-р Албена Симова

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ДИГИТАЛНАТА ИНТЕРАКЦИЯ ПРЕПОДАВАТЕЛ – СТУДЕНТ В ОНЛАЙН ОБУЧЕНИЕТО В МЕДИЦИНСКИТЕ УНИВЕРСИТЕТИ

Д-р Миглена Търновска, д-р Румяна Стоянова Доц. Боряна Парашкевова, проф. Юлияна Маринова

2021 година
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Книжка 5
ЕДНА РЕКАПИТУЛАЦИЯ НА ИЗСЛЕДВАНИЯ ВЪРХУ ИНТЕРКУЛТУРНИТЕ ОТНОШЕНИЯ. КАКВО СЛЕДВА ОТ ТОВА ЗА ОБРАЗОВАНИЕТО?

Давидков, Ц., 2019. Изследвания върху културите. Културни ориентири на управлението. София: СУ „Св. Климент Охридски“, ISBN 978-954-9399-52-3 Проф. Пламен Макариев

Книжка 4s
RECOGNITION OF FAKE NEWS IN SPORTS

Colonel Assoc. Prof. Petko Dimov

SIGNAL FOR HELP

Ina Vladova, Milena Kuleva

Книжка 4
PREMISES FOR A MULTICULTURAL APPROACH TO EDUCATION

Dr. Anzhelina Koriakina, Assoc. Prof., Prof. Lyudmila Amanbaeva, DSc.

ПОЗИТИВНА ПСИХОЛОГИЯ: ПРОБЛЕМНИ ОБЛАСТИ И ФОРМИРАНЕ НА ЛИЧНОСТТА

Доц. д-р Стоил Мавродиев, Любомира Димитрова

КНИГА ЗА ИСТОРИЯТА НА БЪЛГАРСКОТО ВИСШЕ ИНЖЕНЕРНО ОБРАЗОВАНИЕ

Сгурев, В., Гергов, С., Иванов, Г., 2019. Положителните науки с приложение към индустрията. История на висшето техническо образование в България. София: Изд. на БАН „Проф. Марин Дринов“, Изд. „Захарий Стоянов“. ISBN 978-619-245-004-5, ISBN 978-954-09-1387-2.

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ENTREPRENEURSHIP AND INTERDISCIPLINARY EDUCATION – SEMIOTIC ASPECTS

Prof. Dr. Christo Kaftandjiev Dr. Diana Kotova

THE PRACTICAL IMPORTANCE OF ACCOUNTING EDUCATION FOR FUTURE MANAGERS

Nataliia Radionova, DSc. Dr. Radostina Stoyanova, Assist. Prof.

ЗА ОБРАЗОВАТЕЛНАТА ИНТЕГРАЦИЯ И ЗАЛОЗИТЕ НА НАСТОЯЩЕТО

Нунев, Й., 2020. Мониторинг на процесите на приобщаване и образователна интеграция и модели за десегрегация на ромското образование. Пловдив: Астарта, ISBN 978-954-350-283-7

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METHODOLOGY OF SAFETY AND QUALITY OF LIFE ON THE BASIS OF NOOSPHERIC EDUCATION SYSTEM FORMATION

Nataliia Bakhmat Nataliia Ridei, Nataliia Tytova, Vladyslava Liubarets, Oksana Katsero

ОБРАЗОВАНИЕ В УСТОЙЧИВО РАЗВИТИЕ И ВЗАИМОДЕЙСТВИЕ „ДЕТЕ – СРЕДА“

Стоянова, М. (2020). Образование в устойчиво развитие и взаимодействие „дете – среда“ София: Авангард принт. ISBN 978-954-337-408-3

2020 година
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HIGHER EDUCATION AS A PUBLIC GOOD

Yulia Nedelcheva, Miroslav Nedelchev

Книжка 5
НАСЪРЧАВАНЕ НА СЪТРУДНИЧЕСТВОТО МЕЖДУ ВИСШИТЕ УЧИЛИЩА И БИЗНЕСА

Добринка Стоянова, Блага Маджурова, Гергана Димитрова, Стефан Райчев

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THE STRATEGY OF HUMAN RIGHTS STUDY IN EDUCATION

Anush Balian Nataliya Seysebayeva Natalia Efremova Liliia Danylchenko

Книжка 3
ПОМОЩНИ СРЕДСТВА И ТЕХНОЛОГИИ В ПРИОБЩАВАЩОТО ОБРАЗОВАНИЕ

Янкова, Ж. (2020). Помощни средства и технологии за деца и ученици със специални образователни потребности в приобщаващото образование.

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МИГРАЦИЯ И МИГРАЦИОННИ ПРОЦЕСИ

Веселина Р. Иванова

SOCIAL STATUS OF DISABLED PEOPLE IN RUSSIA

Elena G. Pankova, Tatiana V. Soloveva, Dinara A. Bistyaykina, Olga M. Lizina

Книжка 1
ETHNIC UPBRINGING AS A PART OF THE ETHNIC CULTURE

Sholpankulova Gulnar Kenesbekovna

ЗА СВЕТЛИНАТА, КОЯТО ИЗЛЪЧВА… В ПАМЕТ НА ПРОФ. Д.П.Н. АСЕМГУЛ МАЛДАЖАНОВА

Нашата редколегия загуби един все- отдаен и неповторим колега и приятел – проф. д.п.н. Асемгул Малдажанова. Пе- дагог по призвание и филолог по мисия! Отиде си от нас нашият приятел, коле- га и член на редколегията на списанието – професор д.п.н. Асемгул Малдажанова – първи заместник-ректор на Евразийския

2019 година
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EMOTIONAL COMPETENCE OF THE SOCIAL TEACHER

Kadisha K. Shalgynbayeva Ulbosin Zh.Tuyakova

Книжка 5
„ОБРАЗОВАТЕЛНИ КИНОХОРИЗОНТИ“ В ПОЛЕТО НА МЕДИА ОБРАЗОВАНИЕТО

(2018). Образователни кинохоризонти. Международен сборник с научни публи- кации по проект „Естетически и образователни проекции на кинодидактиката“. Бургас: Проф. д-р Асен Златаров. Съставител: Маргарита Терзиева. ISBN 978-954-471-496-3

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ВИСШЕТО МОРСКО ОБРАЗОВАНИЕ В КОНКУРЕНТНА СРЕДА

Бакалов, Я. (2019). Висше морско образование. Лидиране в конкурентна среда. Варна: Стено. ISBN 978-619-241-029-2

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УЧИЛИЩЕТО НА БЪДЕЩЕТО

Наталия Витанова

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КНИГА ЗА УСПЕШНИТЕ НАУЧНИ ПУБЛИКАЦИИ

Кожухаров, А. (2018). Успешните научни публикации. Варна: Тера Балканика. ISBN 978-619-90844-1-0

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POST-GRADUATE QUALIFICATION OF TEACHERS IN INTERCULTURAL EDUCATIONAL ENVIRONMENT

Irina Koleva, Veselin Tepavicharov, Violeta Kotseva, Kremena Yordanova

ДЕЦАТА В КОНСТИТУЦИОННИТЕ НОРМИ НА БЪЛГАРИЯ

Румен Василев, Весела Марева

СЪСТОЯНИЕ НА БЪЛГАРСКОТО ОБРАЗОВАНИЕ

Анелия Любенова Любомир Любенов

ИНТЕРКУЛТУРНИЯТ ТРЕНИНГ КАТО ЧАСТ ОТ СТРАТЕГИЯТА ЗА ГЛОБАЛИЗАЦИОННА ИНТЕГРАЦИЯ

Хубенова, М. (2018). Значение на междукултурната комуникация за направления: политически науки, право, икономика и бизнес. София: Издателски комплекс УНСС. ISBN 978-619-232-072-0

ЕДИН НОВ УЧЕБНИК

Дончева, Ю. (2018). Теоретични и методически основи на запознаване с околния свят в детската градина. Русе: Лени Ан

2018 година
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СТРАТЕГИИ НА ОБРАЗОВАТЕЛНАТА И НАУЧНАТА ПОЛИТИКА НАУЧНО СПИСАНИЕ STRATEGIES FOR POLICY IN SCIENCE AND EDUCATION EDUCATIONAL JOURNAL ГОДИНА XXVI / VOLUME 26, 2018 ANNUAL CONTENTS / ГОДИШНО СЪДЪРЖАНИЕ СТРАНИЦИ / PAGES КНИЖКА 1 / NUMBER 1: 1 – 120 КНИЖКА 2 / NUMBER 2: 121 – 224 КНИЖКА 3 / NUMBER 3: 225 – 336 КНИЖКА 4 / NUMBER 4: 337 – 448 КНИЖКА 5 / NUMBER 5: 449 – 560 КНИЖКА 6 / NUMBER 6: 561 – 664

ДИСКУСИОННО / DISCUSSION 211 – 216: Процедурата за назначаване на ръководител на катедра като причина за вло- шаващото се качество на обучението и микроклимата във висшите учи лища у нас [The Procedure for Appointing a Head of Department as a Reason for the Deteriorating Quality of Education and the Microclimate in the Higher School] / Александър Димит- ров / Alexander Dimitrov

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A NEW AWARD FOR PROFESSOR MAIRA KABAKOVA

The staff of the Editorial board of the journal “Strategies for Policy in Science and Education” warmly and sincerely congratulates their Kazakhstan colleague -

ПРОДЪЛЖАВАЩАТА КВАЛИФИКАЦИЯ НА УЧИТЕЛИТЕ – НОРМАТИВЕН И ИЗСЛЕДОВАТЕЛСКИ ОБЗОР

(научно-теоретично обобщение върху проведени обучения на учители)

ЕТНОЦЕНТРИЗМЪТ И ИНЕРЦИИТЕ ОТ МИНАЛОТО – СЕРИОЗНИ ПРОБЛЕМИ В БЪЛГАРСКАТА ОБРАЗОВАТЕЛНА СИСТЕМА

(Eтнопедагогически аспекти на основното и средното образование) Веселин Тепавичаров

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ХРИСТО БОТЕВ И ПОЗНАВАТЕЛНИЯТ КРЪГОЗОР НА СЪВРЕМЕННИТЕ СТУДЕНТИ ЗА ЕВРОПА

Изследователски разказ за един познавателен подвиг и за една познавателна недостатъчност

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BLENDED EDUCATION IN HIGHER SCHOOLS: NEW NETWORKS AND MEDIATORS

Nikolay Tsankov Veska Gyuviyska Milena Levunlieva

ВЗАИМОВРЪЗКАТА МЕЖДУ СПОРТА И ПРАВОТО

Ивайло Прокопов, Елица Стоянова

НАДНАЦИОНАЛНИ И МЕЖДУПРАВИТЕЛСТВЕНИ МЕТОДИ НА ИНТЕГРАЦИЯ В ОБЛАСТТА НА ПРАВОСЪДИЕТО И СИГУРНОСТТА

(Формиране на обща миграционна политика: парадигми и образователни аспекти) Лора Махлелиева-Кларксън

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ВЪЗПРИЯТИЯ И НАГЛАСИ НА УЧЕНИЦИТЕ ПО ВАЖНИ ОБЩЕСТВЕНИ ВЪПРОСИ

(Данни от Международното изследване на гражданското образование – ICCS 2016)

2017 година
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ЗНАЧИМОСТТА НА УЧЕНЕТО: АНАЛИЗ НА ВРЪЗКИТЕ МЕЖДУ ГЛЕДНИТЕ ТОЧКИ НА УЧЕНИЦИ, РОДИТЕЛИ И УЧИТЕЛИ

Илиана Мирчева, Елена Джамбазова, Снежана Радева, Деян Велковски

ВЪЗПРИЯТИЯ И НАГЛАСИ НА УЧЕНИЦИТЕ ПО ВАЖНИ ОБЩЕСТВЕНИ ВЪПРОСИ

(Данни от Международното изследване на гражданското образование – ICCS 2016)

СТРАТЕГИИ НА ОБРАЗОВАТЕЛНАТА И НАУЧНАТА ПОЛИТИКА НАУЧНО СПИСАНИЕ STRATEGIES FOR POLICY IN SCIENCE AND EDUCATION EDUCATIONAL JOURNAL ГОДИНА XXV / VOLUME 25, 2017 ANNUAL CONTENTS / ГОДИШНО СЪДЪРЖАНИЕ

СТРАНИЦИ / PAGES КНИЖКА 1 / NUMBER 1: 1 – 112 КНИЖКА 2 / NUMBER 2: 113 – 224 КНИЖКА 3 / NUMBER 3: 225 – 336 КНИЖКА 4 / NUMBER 4: 337 – 448 КНИЖКА 5 / NUMBER 5: 449 – 552 КНИЖКА 6 / NUMBER 6: 553 – 672

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ОРГАНИЗАЦИОННА КУЛТУРА В УЧИЛИЩЕ

Ивайло Старибратов, Лилия Бабакова

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КОУЧИНГ. ОБРАЗОВАТЕЛЕН КОУЧИНГ

Наталия Витанова, Нели Митева

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ТЕХНОХУМАНИЗМЪТ И ДЕЙТЪИЗМЪТ – НОВИТЕ РЕЛИГИИ НА БЪДЕЩЕТО

Harari, Y. N. (2016). Homo Deus. A Brief History of Tomorrow. Harvill Secker. ISBN-10: 1910701874

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РЕФОРМИТЕ В ОБРАЗОВАНИЕТО – ПЕРСПЕКТИВИ И ПРЕДИЗВИКАТЕЛСТВА

Интервю с Габриела Миткова, началник на Регионалното управление на образованието – Силистра

ЕМПАТИЯ И РЕФЛЕКСИЯ

Нели Кънева, Кристиана Булдеева

2016 година
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СТРАТЕГИИ НА ОБРАЗОВАТЕЛНАТА И НАУЧНАТА ПОЛИТИКА НАУЧНО СПИСАНИЕ STRATEGIES FOR POLICY IN SCIENCE AND EDUCATION EDUCATIONAL JOURNAL ГОДИНА XXIV / VOLUME 24, 2016 ANNUAL CONTENT / ГОДИШНО СЪДЪРЖАНИЕ

СТРАНИЦИ / PAGES КНИЖКА 1 / NUMBER 1: 1 – 120 КНИЖКА 2 / NUMBER 2: 121 – 232 КНИЖКА 3 / NUMBER 3: 233 – 344 КНИЖКА 4 / NUMBER 4: 345 – 456 КНИЖКА 5 / NUMBER 5: 457 – 568 КНИЖКА 6 / NUMBER 6: 569 – 672

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2014 година
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КОХЕРЕНТНОСТ НА ПОЛИТИКИ

Албена Вуцова, Лиляна Павлова

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ОБРАЗОВАНИЕТО ПО ПРАВАТА НА ЧОВЕКА ПРЕЗ ПОГЛЕДА НА ДОЦ. ЦЕЦКА КОЛАРОВА

Цецка Коларова. (2013). Образование по правата на човека. София: Авангард Прима. ISBN 978-619-160-234-6

USING THE RESULTS OF A NATIONAL ASSESSMENT OF EDUCATIONAL ACHIEVEMENT

Thomas Kellaghan Vincent Greaney T. Scott Murray Chapter 4 Translating Assessment Findings Into Policy And Action Although the primary purpose of a system of national assessment is to describe students’ learning, its role is not limited to description. To justify the effort and expenditure involved, the information that an assessment provides about the achievements of students, their strengths and weaknesses, and how they are distributed in the population (for example, by gender or location

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PROFESSIONAL DEVELOPMENT OF UNIVERSITY FACULTY: А SOCIOLOGICAL ANALYSIS

Gulnar Toltaevna Balakayeva Alken Shugaybekovich Tokmagambetov Sapar Imangalievich Ospanov

ЗА ПО-ХУМАНИСТИЧНА ТРАДИЦИОННО- ИНОВАЦИОННА ОБРАЗОВАТЕЛНО-ВЪЗПИТАТЕЛНА СТРАТЕГИЯ У НАС

(КОНЦЕПТУАЛНА РАЗРАБОТКА В ПОМОЩ НА ПОДГОТОВКАТА НА НОВ ЗАКОН ЗА ОБРАЗОВАНИЕТО)

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РЕФЛЕКСИЯТА В ИНТЕГРАТИВНОТО ПОЛЕ НА МЕТОДИКАТА НА ОБУЧЕНИЕТО ПО БИОЛОГИЯ

Иса Хаджиали, Наташа Цанова, Надежда Райчева, Снежана Томова

USING THE RESULTS OF A NATIONAL ASSESSMENT OF EDUCATIONAL ACHIEVEMENT

Thomas Kellaghan Vincent Greaney T. Scott Murray Chapter 1 Factors affecting the use and nonuse of national assessment fi ndings The main objectives of a national assessment, as set out in volume 1 of this series, Assessing National Achievement Levels in Education, are to determine (a) how well students are learning in the education system (with reference to general expectations, aims of the curriculum, and preparation for further learning and for life); (b) whether there is evidence of par

2013 година
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QUESTIONNAIRE DEVELOPMENT

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РОССИЙСКАЯ СИСТЕМА ОЦЕНКИ КАЧЕСТВА ОБРАЗОВАНИЯ: ГЛАВНЫЕ УРОКИ

В. Болотов / И. Вальдман / Г. Ковалёва / М. Пинская

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MASS MEDIA CULTURE IN KAZAKHSTAN

Aktolkyn Kulsariyeva Yerkin Massanov Indira Alibayeva

РОССИЙСКАЯ СИСТЕМА ОЦЕНКИ КАЧЕСТВА ОБРАЗОВАНИЯ: ГЛАВНЫЕ УРОКИ

В. Болотов / И. Вальдман / Г. Ковалёва / М. Пинская

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ОЦЕНЯВАНЕ НА ГРАЖДАНСКИТЕ КОМПЕТЕНТНОСТИ НА УЧЕНИЦИТЕ: ПРЕДИЗВИКАТЕЛСТВА И ВЪЗМОЖНОСТИ

Светла Петрова Център за контрол и оценка на качеството на училищното образование

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Уважаеми читатели,

вет, както и от международния борд за предоставените статии и студии, за да могат да бъдат идентифицирани в полето на образованието пред широката аудитория от педа- гогически специалисти във всички степени на образователната ни система. Благодаря за техния всеотдаен и безвъзмезден труд да създават и популяризират мрежа от научни съобщества по профила на списанието и да насърчават научните изследвания. Благодаря на рецензентите от национално представените висши училища, на- учни институции и

METHODS FOR SETTING CUT SCORES IN CRITERION – REFERENCED ACHIEVEMENT TESTS

ÎÖÅÍßÂÀÍÅÒÎ COMPARATIVE ANALYSIS OF THE QUALITY OF THE SEPARATE METHODS

ПУБЛИКАЦИИ ПРЕЗ 2012 Г.

СПИСАНИЕ „БЪЛГАРСКИ ЕЗИК И ЛИТЕРАТУРА“

2012 година
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DEVELOPMENT OF SCIENCE IN KAZAKHSTAN IN THE PERIOD OF INDEPENDENCE

Aigerim Mynbayeva Maira Kabakova Aliya Massalimova

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СИСТЕМАТА ЗА РАЗВИТИЕ НА АКАДЕМИЧНИЯ СЪСТАВ НА РУСЕНСКИЯ УНИВЕРСИТЕТ „АНГЕЛ КЪНЧЕВ“

Христо Белоев, Ангел Смрикаров, Орлин Петров, Анелия Иванова, Галина Иванова

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ПРОУЧВАНЕ НА РОДИТЕЛСКОТО УЧАСТИЕ В УЧИЛИЩНИЯ ЖИВОТ В БЪЛГАРИЯ

* Този материал е изготвен въз основа на резултатите от изследването „Parental Involvement in Life of School Matters“, проведено в България в рамките на проек- та „Advancing Educational Inclusion and Quality in South East Europe“, изпълняван

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Тошка Борисова В края на 2011 г. в София се проведе второто издание на Форум за страте- гии в науката. Основната тема бе повишаване на международната видимост и разпознаваемост на българската наука. Форумът се организира от „Elsevier“ – водеща компания за разработване и предоставяне на научни, технически и медицински информационни продукти и услуги , с подкрепата на Министер- ството на образованието, младежта и науката. След успеха на първото издание на Форума за стратегии в науката през

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РЕЙТИНГИ, ИНДЕКСИ, ПАРИ

Боян Захариев