Стратегии на образователната и научната политика

https://doi.org/10.53656/str2024-6s-7-mar

2024/6s, стр. 90 - 97

MARKETING IN TOURISM: PRACTICAL EVIDENCES

Резюме: One of the most effective strategies that has recently developed in tandem with the advent of new technologies is undoubtedly marketing. According to this perspective leadership behavior and marketing practices are closely related. This relationship becomes much more apparent when discussing industries where the performance of businesses in the area, such as the tourism industry, directly affects people and their daily interactions. On this basis, paper focuses on tourism marketing as a philosophy and psychology of targeting the tourist's thoughts and preferences. Accordingly, the author discussed on that no matter what marketing strategies business uses, and whatever it advertised, as it has to meet the tourist face to face.

Ключови думи: marketing in tourism; tourism leadership; marketing leadership JEL: D01, L83, M30

Dr. Fahri Idriz, Assoc. Prof.

Technical Universityy – Sofia

Abstract. One of the most effective strategies that has recently developed in tandem with the advent of new technologies is undoubtedly marketing. According to this perspective leadership behavior and marketing practices are closely related. This relationship becomes much more apparent when discussing industries where the performance of businesses in the area, such as the tourism industry, directly affects people and their daily interactions. On this basis, paper focuses on tourism marketing as a philosophy and psychology of targeting the tourist's thoughts and preferences. Accordingly, the author discussed on that no matter what marketing strategies business uses, and whatever it advertised, as it has to meet the tourist face to face.

Keywords: marketing in tourism; tourism leadership; marketing leadership

JEL: D01, L83, M30

Introduction

We can list several important statements and leadership lessons by looking at the relevant literature. All this was made possible by the development of human relations theory, which first appeared in “leadership theory” in the late 1980s and early 1990s. They signify both the emerging human-machine-human mediated relationship and the impending “change” in the social contract. Peter Drucker, Simon Cooper, John Maxwell and other notables wrote the first important works on the idea of leadership and leaders based on this idea. Although there are some differences in the way leaders are perceived and managed in business, they are all based on their ability to create personalities that transcend the conventional restrictive frameworks that control people's social behavior and increase the effectiveness of human endeavors.

John Maxwell goes beyond the situational approach to leadership, discovering that leadership involves developing interpersonal relationships to achieve corporate goals that followers perceive as their own. Iliev et al. (2015) define leadership as “the ability and potential of a business organization to discover, build, motivate and develop leaders at all hierarchical levels of the organization.” These concepts allow us to accept their definition. The most highly motivated person in an organization is usually the leader, regardless of company status or leadership position.

On the other hand, speaking of marketing leadership, achieving “good management practices” requires building certain leadership practices. It is defined as one of the main elements of the marketing process, creating the prerequisites for the participants in the marketing organization to clearly understand and accept their roles in the organization, as well as the competencies necessary to produce, manufacture and sell the company's products. In other words, marketing leadership provides management leadership. Following Sterev (2018), the following conditions for marketing leadership can be derived:

– Achieving balance in the enterprise: while managing marketing, it is extremely important that company goals (which are often managers' personal goals – a.n.) be separated from employee or customer goals. The idea that stakeholders must “work” together for a firm's commercial success is a core principle of modern marketing management.

– Using a process-oriented approach to management: this revises the conventional marketing functional organization by aligning different functional units. For example, in reality, the functions of advertising and sales are often separated, which forces sales representatives to use means of communication, even if they may not fully believe in the eciency and effectiveness of their efforts. Selling in the context of downstream marketing is a process that begins with pre-purchase communication, moves through the closing activities of the sales team, and is often combined with post-purchase communication. Business and marketing require all of this to be managed by using or creating a single production and sales process.

– Achieving success through people: marketing personnel are constantly on the “battlefield” of the market. This suggests that their knowledge and skills are essential to the company's market success. Moreover, these knowledge and skills must be continuously improved to meet the continuous change of the market and customers.

Another view of leadership approaches applicable to innovation and marketing is provided by Minchev, Hristova and Stoyanov (2023) and Yordanov (2023). They identified 10 employee skills that make a significant contribution to marketing leadership, including:

– creative problem solving;

– digital literacy and ability to use digital innovations;

– innovative and entrepreneurial thinking and reasoning;

– effective communication skills;

– ability to persuade others;

– teamwork and dealing with uncertainty.

1. Marketing leadership in tourism

In accordance with the understanding of leadership, the following conditions for marketing leadership can be derived (Sterev 2018):

– There is a clearly defined marketing organization with clear and comprehensible basic duties and responsibilities for each individual, as well as clearly defined key knowledge and skills needed to perform the tasks specific to each employee or worker in the creation, production and sales of products.

– There is a highly motivated sales team that is a partner both to users and to all other units and individuals in the company's organization.

– There is a clearly defined and built business culture that is based on a defined and understandable added value of products for consumers. As a part of the business culture, the adopted orientation of the company's personnel for each position in the organizational structure towards knowledge and understanding of the company's position in the market and corresponding creation of aspiration, resp. internal motive, not only to preserve it, but also to steadily improve it.

Following the above, the literature review reveals that several studies have validated individual traits or their combination regarding the positive influence of leadership and leaders in different sub-sectors of the tourism business. There must be leaders in the tourism industry. Evaluating the choice to assess the many subelements of leadership in the tourism sector without classifying each department – from the front desk to the kitchen – is the first step towards creating a thorough assessment technique.

Thus, according to Brown, M. E., Treviño, L. K., & Harrison, D. A. (2005), one of the earliest definitions of ethical marketing leadership in tourism is “demonstrating normatively appropriate behavior through personal actions and interpersonal relationships and promoting such behavior among followers through two-way communication, reinforcement and decision-making'. These are the traits of moral leadership. A component of several leadership paradigms, including servant leadership and transformational leadership, is seen as ethical leadership. Behavioral patterns lead to the development of critical thinking, benevolence, moral attachment, moral management, and effective two-way communication.

Evaluating the literature, the following list of important character traits of the marketing leader in tourism can be derived. Based on Iliev et al. (2015), Sterev, N. (2023) the following attributes of recognized marketing leadership qualities in the tourism industry can be identified:

– Charm: It inspires people to get work done and achieve their goals by radiating good energy.

– Ability to inspire – encourages workers to strive for excellence and demonstrates admiration and respect for them; offers fair evaluations and appropriate recognition of partners' efforts based on the types of recognition they value.

– Communicativeness: the ability to communicate comprehensibly, openly and sympathetically while emphasizing the 'important stuff' and the emotions of others. makes everything so confusing that it's easy to understand.

– Positivity: He is kind to his colleagues, maintains friendly relations, earns their trust, is loyal, gives thanks for a job well done on time, radiates positivity and encourages future leaders.

– Building and maintaining workplace relationships by mentoring and encouraging colleagues, finding solutions to problems, maintaining a happy atmosphere and respecting individual differences. This is not the place to spread gossip.

– Building trust: He earns the trust of colleagues by constantly demonstrating his sincerity, openness and consideration for others.

– Will: to have the motivation to keep in mind the goals of the organization and to get rid of unsuitable people; a successful group needs dedicated members.

– Decisiveness: shows calmness and poise under pressure, makes bold but controversial choices, acts with precision and shows composure.

– Influence: the ability to persuade; to gather like-minded people and likeminded people for the fulfillment of duties. A manager who is also a marketer.

– Accountability and responsibility: acceptance of personal responsibility, consideration of possible risks and delegation of responsibilities to partners. The leader ensures that every duty is completed once assigned.

2. Applied aspects of marketing leadership in tourism

Many people think that marketing is a battle between products. A large part of marketing specialists, even teachers, have the illusory thinking that if their product is of better quality, sooner or later they will be the first on the market.

But such an objective reality does not exist in marketing. In the world of marketing, there is only the "perception" of tourists, customers, buyers, patients, etc. Marketing is the most direct way to enter the perception of the tourist (customer) so that he is ready to exchange his wealth and money for your service or product. Marketing is a targeted approach to future success, and the future is coming fast.

Every truth is relative, for you it is one thing, for others it is another, as many people live on this wonderful earth and there are as many opinions. When you say I'm right and you're wrong, the other person thinks that way. We humans think we perceive things better than others. This is how our psyche is constructed.

Humans perceive everything with our own perceptions, and marketing is precisely the manipulation of these perceptions. It is wrong to think that the product is the hero of the marketing program or the manufacturer will win or lose depending on the quality of the manufactured product, but it is not so, if it were so, Chinese goods would not conquer the world markets. And what comes out is that the world's way of marketing a given service or product is wrong.

But if we study how perceptions are formed, then we will build the right marketing strategies. In tourism marketing it is important to know that we are all born with a sense of importance embedded in our DNA, it is in this direction that we must build our marketing strategies according to this penetration.

Everyone on planet earth sees the world through their own eyes, whether they are hoteliers, distributors, students, etc. A perception that exists in the mind is often taken as the absolute truth. Humans believe that we are always right. At least in your own mind.

The perception of a given service, of a given tourist region or a culturalhistorical place is based on our expected perceptions before we visit it. For example, Perperikon, Utrobata, Patmos, Kardzhali dam, lead the ranking of the most visited cultural places in the Kardzhali region. What determines which area we will visit is what tourists who have visited that area think, the Womb, etc.

Marketing is a battle of people's perceptions and how to feel important. For example, the cultural and historical areas are the same, but the visitors from Sofia and Varna are more than those from Plovdiv and Stara Zagora, even though they are closer to these destinations. The answer is simple, the upbringing of the people of Sofia and the people of Varna is that they like it there more than the cafe in front of their house. There they feel appreciated and significant.

Contemporary marketing in tourism is a battle of perceptions, not products. Marketing is a process of handling these perceptions!

Some restaurant executives think marketing is a battle of tastes, but they're wrong. One believes what one wants to believe, because you first decide to visit a tourist site, to try some local cuisine, only after you have visited that place you first heard, then you visited that place. Everyone's taste buds are different, like fingerprints.

Darwin's theory of natural selection is extremely important to understand in depth for building marketing strategies in the tourism sector and beyond. In humans, natural selection is achieved through thought. They determine in what environment we want, with whom we want, where we want, what we want and why we want it.

Oftentimes, our perceptions are shaped by a foreign influence on reality. This is exactly where tourism marketing comes in, to turn every tourist visiting the ancient fortress of Patmos into an advertising transmitter to shape the perceptions of subsequent visitors, their friends, colleagues, etc. I recently watched a program where our spa resorts were compared to those in Austria and Switzerland.

According to the advertisements, our ski slopes and facilities were ranked first by tourists. Do you believe this? I do not. But it doesn't matter because marketing is a battle of perceptions, not of products or destinations. And only 10% if they believe our ski resorts will increase their income by 10%.

The most powerful weapon in marketing is to have a word in the mind of the customer, tourist, etc. Turn a given service into a household name, eg “Golden Sandsˮ, “Sunny Beachˮ. In the same place there is a beautiful sun, and in another. amazing beach, that's the trick of marketing. To be leading or first in a given category in the mind, perception of the tourist.

One believes with one's thoughts!

A policy aimed at reaching the heart of the user (tourist, client, patient) in the fastest and timeliest way, which sets him up, predisposes him to change his perception in a positive direction towards your product, service, is called “Marketingˮ. But we must realize one thing that individual people have different preferences, therefore marketing for different age groups should include different satisfying needs of the targeted groups.

The main marketing message is that: Tourism is healing, attraction, entertainment, learning. Tourism is an emotion of ultimate satisfaction.

The difference between a diamond and coal is the temper and the pressure you put them under. At high temperatures, coal turns into diamond. It is the same with people management as well as marketing in the tourism enterprise. In the tourism sector, the tourist comes to the specific area or hotel, etc.

And not the hotel next to the tourist, therefore the information about your hotel is always secondary. One believes what one wants to believe. He likes the taste of what he wants to like. Tourism marketing is a battle of perceptions, and what makes the battle even more dicult is that when visiting, the tourist very often makes a decision that is based on someone else's perceptions.

Who has visited this area before him in this case of almost 80% colleagues, instead of using their own impressions, they trust someone else. This, colleagues, is the principle called "everyone knows" that the restaurant “Meattsa” makes the best steaks and beef tenderloin. Very often the decision to visit a geographical region is precisely because someone else has been there before us. Peer marketing is a struggle of perceptions and the products or locales we see or have.

If we want to manipulate people's minds, come up with a word easy to remember, come up with words easy to remember, come up with short and easy to remember names for your products and everything you produce. Etc. Bijou, Apple, Meattsa – Yadreya, etc. All names that are easy to remember and with exact location for places that are preferred by many people.

The most successful names and words for naming tourist sites are simple and focused on a given quality. Regardless of the complexity of a product or location. Regardless of the needs of the market, the job of marketing in the long term in the field of tourism is to concentrate on a simple, easily remembered name or a single quality. Then the halo effect kicks in.

If you advertise your restaurant as cozy - the customer attributes several other qualities to you, such as warm, clean, etc. The job of marketing colleagues is to have a say in the minds of tourists, customers, patients and for everyone using your travel services. This is an important part of my insights into making a region more preferred than another with almost the same geographic characteristics.

Conclusion

One of the most effective strategies that has recently developed in tandem with the advent of new technologies is undoubtedly marketing. According to this perspective, according to the analyzed literature, leadership behavior and marketing practices are closely related.

This relationship becomes much more apparent when discussing industry where the performance of businesses in the area, such as the tourism industry, directly affects people and their daily interactions. On this basis, tourism marketing is the philosophy and psychology of targeting the tourist's thoughts and preferences.

But one thing we must remember, unlike other economic sectors, here it is the person who has to overcome the distance to the tourist destination and that is the beauty of the sector. We have to know and whatever marketing strategies we use, and whatever is advertised, in the end we have to know that we have to meet the tourist face to face.

Then the truth will shine, so it is advisable to be genuine and full of “Empathyˮ in marketing and advertising. Marketing leadership in tourism is management of personal perceptions of managers, employees and customers, not management of the tourism product!

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Hotel Meatsa, https://meatsahotel.hotelonia.com/

Dr. Fahri Idriz, Assoc. Prof.

ORCID iD: 0009-0002-5401-8348
Economics and Management Faculty
Technical University
Sofia, Bulgaria
E-mail: meattsa@abv.bg

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АНАЛИЗ НА ПРОГРАМНИТЕ МОДЕЛИ ЗА АВТОМАТИЗИРАНЕ НА КОГНИТИВНИ ПРОЦЕСИ

Доц. д-р Валентин Атанасов Доц. д-р Анелия Иванова

Книжка 5
MANAGING A POSITIVE AND LIFE-SKILLS DEVELOPMENT IN THE SCHOOL-BASED CURRICULA: A LITERATURE REVIEW ON THE SUSTAINABLE EDUCATION

Dr. Lindita Durmishi, Assoc. Prof., Dr. Ardian Durmishi Prof. Milena Filipova Dr. Silva Ibrahimi

APPLICATION OF THE COMPETENCY MODEL IN BUSINESS ADMINISTARATION HIGHER EDUCATION IN HORIZON 2030

Prof. Nadya Mironova, Dr. Tatyana Kicheva, Assoc. Prof., Dr. Miglena Angelova, Assoc. Prof.

Книжка 4s
THE EDUCATION AND RESEARCH IN THE QUADRUPLE HELIX AND THE REGIONAL INNOVATION PROSPECTS

Prof. Dr. Milen Baltov Dr. Stela Baltova, Assoc. Prof. Dr. Vilyana Ruseva, Assoc. Prof.

Книжка 4
ATTITUDES OF STUDENTS – FUTURE TEACHERS, FOR THE APPLICATION OF GENERATIVE ARTIFICIAL INTELLIGENCE

Assoc. Prof. Nikolay Tsankov, DSc. Dr. Ivo Damyanov, Assist. Prof.

EDUCATIONAL NEEDS OF THE JUDICIAL ADMINISTRATION IN THE CONTEXT OF DIGITALIZATION

Dr. Diana Dimitrova, Dr. Darina Dimitrova, Assoc. Prof., Dr. Velina Koleva

MANAGERIAL ASPECTS OF COOPERATION AMONG HIGHER EDUCATION INSTITUTIONS AND THEIR STAKEHOLDERS

Prof. Olha Prokopenko, DSc. Dr. Svitlana Perova, Assoc. Prof. Prof. Tokhir Rakhimov, DSc.

APPLICATION OF EDUCATIONAL STRATEGIES IN STUDYING THE DYNAMICS OF STATE POWER STRUCTURES: IMPLEMENTATION OF FORMAL AND INFORMAL MECHANISMS OF INFLUENCE

Prof. Stoyan Denchev, DSc. Dr. Miriyana Pavlova, Assist. Prof. Dr. Steliana Yordanova, Assist. Prof.

ДИАГНОСТИКА НА ФОРМИРАНАТА ПРОФЕСИОНАЛНА КОМПЕТЕНТНОСТ НА БЪДЕЩИ ИНЖЕНЕРИ ПО ЕНЕРГЕТИКА

Гл. ас. д-р Надя Илиева Доц. д-р Елена Бояджиева Ивалина Маринова

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A MODEL FOR CALCULATING THE INDIRECT ADDED VALUE OF AI FOR BUSINESS

Dr. Petya Biolcheva, Assoc. Prof., Prof. Nikolay Sterev, DSc.

AI EFFECTIVENESS AND RISK ASSESSMENT OF INVESTMENTS IN HIGH-RISK START-UPS

Sotir Ivanov, PhD Student, Dr. Petya Biolcheva, Assoc. Prof.

COMPETITIVENESS OF TEXTILE PRODUCERS IN DIGITAL BUSINESS ERA

Prof. Nikolay Sterev, DSc., Dr. Vyara Milusheva, Assoc. Prof.

CHALLANGES OF USING ARTIFICIAL INTELLIGENCE IN MANAGEMENT DECISION MAKING

Dr. Bozhana Stoycheva, Assist. Prof. Dr. Pavel Vitliemov, Assoc. Prof.

THE SIGNIFICANCE OF ERASMUS+ MOBILITY IN BUSINESS EDUCATION: AN EXAMINATION OF A SUCCESSFUL BULGARIAN-MEXICAN COLLABORATION

Dr. Lyudmila Mihaylova, Assoc. Prof. Dr. Emil Papazov, Assoc. Prof. Dr. Diana E. Woolfolk Ruiz

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ИГРОВИ ПОДХОДИ В ОБУЧЕНИЕТО: УНИВЕРСИТЕТСКИ КОНТЕКСТ

Проф. д.н. Цветан Давидков Силвия Тонева, докторант

Книжка 2
FORMATION OF PROFESSIONAL SKILLS OF AGRICULTURAL ENGINEERS DURING LABORATORY PRACTICE WHEN STUDYING FUNDAMENTAL SCIENCE

Dr. Ivan Beloev, Assoc. Prof. Dr. Oksana Bulgakova, Assoc. Prof., Dr. Oksana Zakhutska, Assoc. Prof., Dr. Maria Bondar, Assoc. Prof. Dr. Lesia Zbaravska, Assoc. Prof.

ИМИДЖ НА УНИВЕРСИТЕТА

Проф. д.п.н. Галя Христозова

Книжка 1s
COMPETITIVENESS AS A RESULT OF CREATIVITY AND INNOVATION

Dr. Nikolay Krushkov, Assoc. Prof. Dr. Ralitza Zayakova-Krushkova

INNOVATION, TECHNICAL PROGRESS AND ECONOMIC DEVELOPMENT

Dr. Aleksandar Aleksandrov, Assist. Prof.

ENHANCING ECONOMIC SECURITY THROUGH INTELLECTUAL PROPERTY

Dr. Dimiter Gantchev, Assist. Prof.

INTELLECTUAL PROPERTY AND SECURITY IN THE INTEGRATED CIRCUITS INDUSTRY

Dr. Ivan Nachev, Dr. Yuliana Tomova, Iskren Konstantinov, PhD student, Marina Spasova, student

GREEN TRADEMARKS AND SUSTAINABILITY

Dr. Silviya Todorova, Assist. Prof.

ARTIFICIAL INTELLIGENCE AND ITS PROTECTION AS AN INVENTION

Dr. Vladislava Pаcheva, Assist. Prof.

Книжка 1
PROBLEMS AND PERSPECTIVES FOR SOCIAL ENTREPRENEURSHIP IN HIGHER EDUCATION

Prof. Dr. Milena Filipova Prof. Dr. Olha Prokopenko Prof. Dr. Igor Matyushenko, Dr. Olena Khanova, Assoc. Prof. Dr. Olga Shirobokova, Assoc. Prof. Dr. Ardian Durmishi

RESEARCH OF USING THE SYSTEM APPROACH TO INCREASE PROFESSIONAL COMPETENCE OF STUDENTS IN THE PROCESS OF STUDYING NATURAL SCIENCES

Dr. Ivan Beloev, Assoc. Prof. Dr. Іnna Savytska, Assoc. Prof., Dr. Oksana Bulgakova, Assoc. Prof. Prof. Iryna Yasinetska, Dr. Lesia Zbaravska, Assoc. Prof.

2023 година
Книжка 6s
TRANSFORMING MARITIME EDUCATION FOR A DIGITAL INDUSTRY

Dr. Christiana Atanasova, Assist. Prof.

DEVELOPMENT OF A COMMON INFORMATION SYSTEM TO CREATE A DIGITAL CAREER CENTER TOGETHER WITH PARTNER HIGHER SCHOOLS

Prof. Dr. Yordanka Angelova, Dr. Rossen Radonov, Assoc. Prof. Vasil Kuzmov, Assist. Prof. Stela Zhorzh Derelieva-Konstantinova

DRAFTING A DIGITAL TRANSFORMATION STRATEGY FOR PROJECT MANAGEMENT SECTOR – EMPIRICAL STUDY ON UAE

Mounir el Khatib, Shikha al Ali, Ibrahim Alharam, Ali Alhajeri Dr. Gabriela Peneva, Assist. Prof., Prof. Jordanka Angelova, Mahmoud Shanaa

VOYAGE OF LEARNING: CRUISE SHIPS WEATHER ROUTING AND MARITIME EDUCATION

Prof. Svetlana Dimitrakieva, Dr. Dobrin Milev, Assist. Prof., Dr. Christiana Atanasova, Assist. Prof.

RESEARCH ON THE SUSTAINABLE DEVELOPMENT COMPETENCES OF THE LANDSCAPE ARCHITECT IN PRACTICE

Land. arch. Elena Dragozova, Assoc. Prof., Dr. Stanislava Kovacheva, Assoc. Prof.

STUDY OF THE KEY FACTORS INFLUENCING THE EFFECTIVE PLANNING AND UTILIZATION OF PRODUCTION FACILITIES IN THE INDUSTRIAL ENTERPRISE

Dr. Tanya Panayotova, Assoc. Prof., Dr. Krasimira Dimitrova, Assoc. Prof., Neli Veleva, PhD student

SIMULATOR TRAINING – UNIQUE POWERFUL INSTRUMENT FOR EDUCATING, SKILLS CREATING, MITIGATING SKILLS AND RESILIENCE CREATING

Prof. Dimitar Dimitrakiev, Vencislav Stankov, Assist. Prof., Dr. Christiana Atanasova, Assist. Prof.

СТРУКТУРНИ ПРОМЕНИ В ОБУЧЕНИЕТО НА МЕНИДЖЪРИ ЗА ИНДУСТРИЯ 5.0

Доц. д-р Недко Минчев, доц. д-р Венета Христова, гл. ас. д-р Иван Стоянов

RESEARCH OF THE INNOVATION CAPACITY OF AGRICULTURAL PRODUCERS

Dr. Siya Veleva, Assoc. Prof.; Prof. Dr. Eng. Margarita Mondeshka Dr. Anka Tsvetanova, Assoc. Prof.,

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ПРЕСЕЧНАТА ТОЧКА НА СПОРТА, СИГУРНОСТТА И КРИПТО ФЕН ТОКЕНИТЕ

Полк. доц. Георги Маринов Доц. Милена Кулева

ВИДОВЕ ТРАВМИ В ПАРАШУТИЗМА И ПРЕВЕНЦИЯТА ИМ

Капитан III ранг Георги Калинов

ОБУЧЕНИЕ В ХОДЕНЕ С ПОМОЩНИ СРЕДСТВА – РИСКОВЕ И СИГУРНОСТ ЗА ПАЦИЕНТА

Атанас Друмев Доц. д-р Данелина Вачева, доц. д-р Искра Петкова

Книжка 5
ПОДХОДИ ЗА ПСИХОСОЦИАЛНА ПОДКРЕПА НА УНИВЕРСИТЕТСКИ ПРЕПОДАВАТЕЛИ В УСЛОВИЯ НА КРИЗА

Доц. д.н. Цветелина Търпоманова, доц. д.н. Веселина Славова

Книжка 4s
DETERMINING THE DEGREE OF DIGITALIZATION OF A HIGHER EDUCATION INSTITUTION

Acad. DSc. Hristo Beloev, Prof. Dr. Angel Smrikarov, Assoc. Prof. DSc. Valentina Voinohovska, Assoc. Prof. Dr. Galina Ivanova

A STUDY ON THE POSSIBILITIES TO INTEGRATE THE MODERN 3D TECHNOLOGIES IN THE SCIENTIFIC ACTIVITIES OF THE HIGHER EDUCATION INSTITUTIONS

Prof. Dr. Georgi Hristov, Assoc. Prof. Dr. Ivan Beloev, Assoc. Prof. Dr. Plamen Zahariev, Assist. Prof. Dr. Diyana Kinaneva, Assist. Prof. Georgi Georgiev

THE ROLE OF THE UNIVERSITIES AS ACCELERATORS FOR THE INTEGRATION OF THE STEM LEARNING METHODS IN THE PRIMARY AND SECONDARY SCHOOLS

Prof. Dr. Georgi Hristov, Assoc. Prof. Dr. Ivan Beloev, Assoc. Prof. Dr. Plamen Zahariev, Assist. Prof. Georgi Georgiev

ОТ STEM КЪМ BEST: ДВА СТАНДАРТА, ЕДНА ЦЕЛ

Проф. д-р Андрей Захариев, проф. д-р Стефан Симеонов, гл. ас. д-р Таня Тодорова

ВЪЗМОЖНОСТИ ЗА ПРИЛОЖЕНИЕ НА БЛОКЧЕЙН ТЕХНОЛОГИЯТА В ОБРАЗОВАНИЕТО

Докторант Андриан Минчев, доц. д-р Ваня Стойкова

ПРЕДИЗВИКАТЕЛСТВА НА ДИГИТАЛНАТА ТРАНСФОРМАЦИЯ В ОБРАЗОВАНИЕТО – СРАВНИТЕЛЕН АНАЛИЗ НА СТУДЕНТСКОТО МНЕНИЕ

Гл. ас. д-р Мирослава Бонева, доц. д-р Антон Недялков, проф. д.н. Милена Кирова

CHALLENGES, REQUIREMENTS, OPPORTUNITIES AND SOLUTIONS FOR THE DIGITAL TRANSFORMATION OF THE TRANSPORT EDUCATION

Prof. Dr. Georgi Hristov, Assoc. Prof. Dr. Ivan Beloev, Assoc. Prof. Dr. Plamen Zahariev

Книжка 4
EFFECT OF RESILIENCE ON BURNOUT IN ONLINE LEARNING ENVIRONMENT

Dr. Radina Stoyanova, Prof. Sonya Karabeliova, Petya Pandurova, Dr. Nadezhda Zheckova Dr. Kaloyan Mitev

STATE AND PROSPECTS OF DEVELOPMENT OF ACADEMIC MOBILITY IN THE SYSTEM OF TRAINING A SPECIAL EDUCATION SPECIALIST

Dr. Tetiana Dokuchyna, Assoc. Prof., Prof. Dr. Svitlana Myronova, Dr. Tetiana Franchuk, Assoc. Prof.

Книжка 3s
STRATEGIES AND POLICIES TO SUPPORT THE DEVELOPMENT OF AI TECHNOLOGIES IN EUROPE

Assoc. Prof. Miglena Molhova, Assoc. Prof. Petya Biolcheva

BULGARIA'S TECHNOLOGICAL DEVELOPMENT THROUGH THE PRISM OF HIGHER EDUCATION POLICIES

Assoc. Prof. Ivaylo B. Ivanov, Assoc. Prof. Miglena Molhova

INTELLIGENT ANIMAL HUSBANDRY: FARMER ATTITUDES AND A ROADMAP FOR IMPLEMENTATION

Prof. Dr. Dimitrios Petropoulos, Koutroubis Fotios Assoc. Prof. Petya Biolcheva Evgeni Valchev

EFFECTIVE MANAGEMENT OF HUMAN RESOURCES IN TOURISM THROUGH MOTIVATION

Assoc. Prof. Fahri Idriz Assoc. Prof. Marin Geshkov

Книжка 3
САМООЦЕНКА НА ОБЩООБРАЗОВАТЕЛНИТЕ И РЕСУРСНИТЕ УЧИТЕЛИ ЗА РАБОТА В ПАРАДИГМАТА НА ПРИОБЩАВАЩОТО ОБРАЗОВАНИЕ

Проф. д.н. Милен Замфиров, проф. Емилия Евгениева, проф. Маргарита Бакрачева

STUDY OF THE DEVELOPMENT OF THE USE OF COMMUNICATIVE TECHNOLOGIES IN THE EDUCATIONAL PROCESS OF ENGINEERS TRAINING

Assoc. Prof. Ivan Beloev, Assoc. Prof. Valentina Vasileva Assoc. Prof. Sergii Bilan, Assoc. Prof. Maria Bondar, Assoc. Prof. Oksana Bulgakova, Assoc. Prof. Lyubov Shymko

SAFETY THROUGH ARTIFICIAL INTELLIGENCE IN THE MARITIME INDUSTRY

Assoc. Prof. Petya Biolcheva Evgeni Valchev, PhD student

Книжка 2
РАЗПОЛОЖЕНИЕ НА ВИСШИТЕ УЧИЛИЩА В БЪЛГАРИЯ В КОНТЕКСТА НА ФОРМИРАНЕ НА ПАЗАРА НА ТРУДА

Гл. ас. д-р Цветелина Берберова-Вълчева, доц. д-р Камен Петров, доц. д-р Николай Цонков

CHARACTERISTICS AND COMPONENTS OF THE CYBER HYGIENE AS A SUBCLASS OF CYBER SECURITY IN MILITARY ENVIRONMENT AND EDUCATIONAL ISSUES

Prof. Boyan Mednikarov, DSc. Prof. Yuliyan Tsonev Dr. Borislav Nikolov, Prof. Andon Lazarov, DSc.

Книжка 1
MODERNIZATION OF THE CONTENT OF THE LECTURE COURSE IN PHYSICS FOR TRAINING FUTURE AGRICULTURAL ENGINEERS

Dr. Ivan Beloev, Assoc. Prof., Dr. Valentina Vasileva, Assoc. Prof. Prof. Vasyl Shynkaruk, DSc., Assoc. Prof. Oksana Bulgakova, Assoc. Prof. Maria Bondar Assoc. Prof. Lesia Zbaravska, Assoc. Prof. Sergii Slobodian

THE NEW PANDEMIC NORMAL THROUGH THE EYES OF BULGARIAN STUDENTS

Prof. Vyara Stoilova, Assoc. Prof. Todorka Kineva

2022 година
Книжка 6
ORGANIZATION OF AN INCLUSIVE EDUCATIONAL ENVIRONMENT FOR THE STUDENTS WITH SPECIAL NEEDS

Prof. Halyna Bilavych Prof. Nataliia Bakhmat Prof. Tetyana Pantiuk, Prof. Mykola Pantiuk Prof. Borys Savchuk

ДИГИТАЛИЗАЦИЯ НА ОБРАЗОВАНИЕТО В БЪЛГАРИЯ: СЪСТОЯНИЕ И ОБЩИ ТЕНДЕНЦИИ

Д-р Теодора Върбанова, проф. д-р Албена Вуцова, доц. д-р Николай Нетов

СКРИНИНГ НА ЗРЕНИЕТО – ПРОФИЛАКТИКА И ЕЛЕМЕНТ ОТ ПРАКТИКАТА НА СТУДЕНТИ И ОБУЧЕНИЕТО НА УЧЕНИЦИ

Руска Драганова-Христова, д-р Славена Стойкова, доц. д-р Снежана Йорданова

Книжка 5
ПРАВОТО НА ИЗБОР В ЖИВОТА НА ДЕЦАТА В РЕПУБЛИКА БЪЛГАРИЯ

Проф. д.п.н. Сийка Чавдарова-Костова, гл. ас. д-р Даниела Рачева, ас. Екатерина Томова, доц. д-р Росица Симеонова

SUSTAINABLE PROFESSIONAL DEVELOPMENT THROUGH COACHING: BENEFITS FOR TEACHERS AND LEARNERS

Assoc. Prof. Irina Ivanova, Assoc. Prof. Penka Kozhuharova, Prof. Rumyana Todorova

SELF-ASSESSMENT – A COMPONENT OF THE COMPETENCE-BASED TRAINING IN THE PROFESSION “APPLIED PROGRAMMER”

Assoc. Prof. Ivaylo Staribratov, Muharem Mollov, Rosen Valchev Petar Petrov

Книжка 4
BENCHMARKING FOR DEVELOPMENT OF SPEED AND POWER CHARACTERISTICS

Assist. Prof. Dr. Darinka Ignatova Assoc. Prof. Dr. Alexander Iliev

DIAGNOSIS AS A TOOL FOR MONITORING THE EFFECTIVENESS OF ADDICTION PREVENTION IN ADOLESCENTS

Prof. O.A. Selivanova Assoc. Prof. N.V. Bystrova, Assoc. Prof. I.I. Derecha, Assoc. Prof. T.S. Mamontova, Assoc. Prof. O.V. Panfilova

Книжка 3
ПУБЛИЧНОТО РАЗБИРАНЕ НА НАУКАТА В МРЕЖОВИЯ СВЯТ

Д-р Светломир Здравков, д-р Мартин Й. Иванов, д-р Петя Климентова

ОБРАЗОВАНИЕ ЗА УСТОЙЧИВО РАЗВИТИЕ – ПРАКТИКО-ПРИЛОЖНИ АСПЕКТИ

Гл. ас. д-р Златка Ваклева Проф. д-р Тоня Георгиева

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PREPARATION OF PRIMARY SCHOOL TEACHERS FOR COMMUNICATIVE AND RHETORICAL ACTIVITY IN SCHOOL IN THE CONTEXT OF THEIR PRACTICAL TRAINING

Prof. Halyna Bilavych Prof. Nataliia Bakhmat Prof. Tetyana Pantyuk, Prof. Mykola Pantyuk Prof. Borys Savchuk

ПРОЛЕТНА КОНФЕРЕНЦИЯ НА СЪЮЗА НА МАТЕМАТИЦИТЕ В БЪЛГАРИЯ

(Трявна, 5 – 9 април 2022) Гл. ас. д-р Албена Симова

Книжка 1
ДИГИТАЛНАТА ИНТЕРАКЦИЯ ПРЕПОДАВАТЕЛ – СТУДЕНТ В ОНЛАЙН ОБУЧЕНИЕТО В МЕДИЦИНСКИТЕ УНИВЕРСИТЕТИ

Д-р Миглена Търновска, д-р Румяна Стоянова Доц. Боряна Парашкевова, проф. Юлияна Маринова

2021 година
Книжка 6
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ЕДНА РЕКАПИТУЛАЦИЯ НА ИЗСЛЕДВАНИЯ ВЪРХУ ИНТЕРКУЛТУРНИТЕ ОТНОШЕНИЯ. КАКВО СЛЕДВА ОТ ТОВА ЗА ОБРАЗОВАНИЕТО?

Давидков, Ц., 2019. Изследвания върху културите. Културни ориентири на управлението. София: СУ „Св. Климент Охридски“, ISBN 978-954-9399-52-3 Проф. Пламен Макариев

Книжка 4s
RECOGNITION OF FAKE NEWS IN SPORTS

Colonel Assoc. Prof. Petko Dimov

SIGNAL FOR HELP

Ina Vladova, Milena Kuleva

Книжка 4
PREMISES FOR A MULTICULTURAL APPROACH TO EDUCATION

Dr. Anzhelina Koriakina, Assoc. Prof., Prof. Lyudmila Amanbaeva, DSc.

ПОЗИТИВНА ПСИХОЛОГИЯ: ПРОБЛЕМНИ ОБЛАСТИ И ФОРМИРАНЕ НА ЛИЧНОСТТА

Доц. д-р Стоил Мавродиев, Любомира Димитрова

КНИГА ЗА ИСТОРИЯТА НА БЪЛГАРСКОТО ВИСШЕ ИНЖЕНЕРНО ОБРАЗОВАНИЕ

Сгурев, В., Гергов, С., Иванов, Г., 2019. Положителните науки с приложение към индустрията. История на висшето техническо образование в България. София: Изд. на БАН „Проф. Марин Дринов“, Изд. „Захарий Стоянов“. ISBN 978-619-245-004-5, ISBN 978-954-09-1387-2.

Книжка 3
ENTREPRENEURSHIP AND INTERDISCIPLINARY EDUCATION – SEMIOTIC ASPECTS

Prof. Dr. Christo Kaftandjiev Dr. Diana Kotova

THE PRACTICAL IMPORTANCE OF ACCOUNTING EDUCATION FOR FUTURE MANAGERS

Nataliia Radionova, DSc. Dr. Radostina Stoyanova, Assist. Prof.

ЗА ОБРАЗОВАТЕЛНАТА ИНТЕГРАЦИЯ И ЗАЛОЗИТЕ НА НАСТОЯЩЕТО

Нунев, Й., 2020. Мониторинг на процесите на приобщаване и образователна интеграция и модели за десегрегация на ромското образование. Пловдив: Астарта, ISBN 978-954-350-283-7

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METHODOLOGY OF SAFETY AND QUALITY OF LIFE ON THE BASIS OF NOOSPHERIC EDUCATION SYSTEM FORMATION

Nataliia Bakhmat Nataliia Ridei, Nataliia Tytova, Vladyslava Liubarets, Oksana Katsero

ОБРАЗОВАНИЕ В УСТОЙЧИВО РАЗВИТИЕ И ВЗАИМОДЕЙСТВИЕ „ДЕТЕ – СРЕДА“

Стоянова, М. (2020). Образование в устойчиво развитие и взаимодействие „дете – среда“ София: Авангард принт. ISBN 978-954-337-408-3

2020 година
Книжка 6
HIGHER EDUCATION AS A PUBLIC GOOD

Yulia Nedelcheva, Miroslav Nedelchev

Книжка 5
НАСЪРЧАВАНЕ НА СЪТРУДНИЧЕСТВОТО МЕЖДУ ВИСШИТЕ УЧИЛИЩА И БИЗНЕСА

Добринка Стоянова, Блага Маджурова, Гергана Димитрова, Стефан Райчев

Книжка 4
THE STRATEGY OF HUMAN RIGHTS STUDY IN EDUCATION

Anush Balian Nataliya Seysebayeva Natalia Efremova Liliia Danylchenko

Книжка 3
ПОМОЩНИ СРЕДСТВА И ТЕХНОЛОГИИ В ПРИОБЩАВАЩОТО ОБРАЗОВАНИЕ

Янкова, Ж. (2020). Помощни средства и технологии за деца и ученици със специални образователни потребности в приобщаващото образование.

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МИГРАЦИЯ И МИГРАЦИОННИ ПРОЦЕСИ

Веселина Р. Иванова

SOCIAL STATUS OF DISABLED PEOPLE IN RUSSIA

Elena G. Pankova, Tatiana V. Soloveva, Dinara A. Bistyaykina, Olga M. Lizina

Книжка 1
ETHNIC UPBRINGING AS A PART OF THE ETHNIC CULTURE

Sholpankulova Gulnar Kenesbekovna

ЗА СВЕТЛИНАТА, КОЯТО ИЗЛЪЧВА… В ПАМЕТ НА ПРОФ. Д.П.Н. АСЕМГУЛ МАЛДАЖАНОВА

Нашата редколегия загуби един все- отдаен и неповторим колега и приятел – проф. д.п.н. Асемгул Малдажанова. Пе- дагог по призвание и филолог по мисия! Отиде си от нас нашият приятел, коле- га и член на редколегията на списанието – професор д.п.н. Асемгул Малдажанова – първи заместник-ректор на Евразийския

2019 година
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EMOTIONAL COMPETENCE OF THE SOCIAL TEACHER

Kadisha K. Shalgynbayeva Ulbosin Zh.Tuyakova

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„ОБРАЗОВАТЕЛНИ КИНОХОРИЗОНТИ“ В ПОЛЕТО НА МЕДИА ОБРАЗОВАНИЕТО

(2018). Образователни кинохоризонти. Международен сборник с научни публи- кации по проект „Естетически и образователни проекции на кинодидактиката“. Бургас: Проф. д-р Асен Златаров. Съставител: Маргарита Терзиева. ISBN 978-954-471-496-3

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ВИСШЕТО МОРСКО ОБРАЗОВАНИЕ В КОНКУРЕНТНА СРЕДА

Бакалов, Я. (2019). Висше морско образование. Лидиране в конкурентна среда. Варна: Стено. ISBN 978-619-241-029-2

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УЧИЛИЩЕТО НА БЪДЕЩЕТО

Наталия Витанова

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КНИГА ЗА УСПЕШНИТЕ НАУЧНИ ПУБЛИКАЦИИ

Кожухаров, А. (2018). Успешните научни публикации. Варна: Тера Балканика. ISBN 978-619-90844-1-0

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POST-GRADUATE QUALIFICATION OF TEACHERS IN INTERCULTURAL EDUCATIONAL ENVIRONMENT

Irina Koleva, Veselin Tepavicharov, Violeta Kotseva, Kremena Yordanova

ДЕЦАТА В КОНСТИТУЦИОННИТЕ НОРМИ НА БЪЛГАРИЯ

Румен Василев, Весела Марева

СЪСТОЯНИЕ НА БЪЛГАРСКОТО ОБРАЗОВАНИЕ

Анелия Любенова Любомир Любенов

ИНТЕРКУЛТУРНИЯТ ТРЕНИНГ КАТО ЧАСТ ОТ СТРАТЕГИЯТА ЗА ГЛОБАЛИЗАЦИОННА ИНТЕГРАЦИЯ

Хубенова, М. (2018). Значение на междукултурната комуникация за направления: политически науки, право, икономика и бизнес. София: Издателски комплекс УНСС. ISBN 978-619-232-072-0

ЕДИН НОВ УЧЕБНИК

Дончева, Ю. (2018). Теоретични и методически основи на запознаване с околния свят в детската градина. Русе: Лени Ан

2018 година
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СТРАТЕГИИ НА ОБРАЗОВАТЕЛНАТА И НАУЧНАТА ПОЛИТИКА НАУЧНО СПИСАНИЕ STRATEGIES FOR POLICY IN SCIENCE AND EDUCATION EDUCATIONAL JOURNAL ГОДИНА XXVI / VOLUME 26, 2018 ANNUAL CONTENTS / ГОДИШНО СЪДЪРЖАНИЕ СТРАНИЦИ / PAGES КНИЖКА 1 / NUMBER 1: 1 – 120 КНИЖКА 2 / NUMBER 2: 121 – 224 КНИЖКА 3 / NUMBER 3: 225 – 336 КНИЖКА 4 / NUMBER 4: 337 – 448 КНИЖКА 5 / NUMBER 5: 449 – 560 КНИЖКА 6 / NUMBER 6: 561 – 664

ДИСКУСИОННО / DISCUSSION 211 – 216: Процедурата за назначаване на ръководител на катедра като причина за вло- шаващото се качество на обучението и микроклимата във висшите учи лища у нас [The Procedure for Appointing a Head of Department as a Reason for the Deteriorating Quality of Education and the Microclimate in the Higher School] / Александър Димит- ров / Alexander Dimitrov

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A NEW AWARD FOR PROFESSOR MAIRA KABAKOVA

The staff of the Editorial board of the journal “Strategies for Policy in Science and Education” warmly and sincerely congratulates their Kazakhstan colleague -

ПРОДЪЛЖАВАЩАТА КВАЛИФИКАЦИЯ НА УЧИТЕЛИТЕ – НОРМАТИВЕН И ИЗСЛЕДОВАТЕЛСКИ ОБЗОР

(научно-теоретично обобщение върху проведени обучения на учители)

ЕТНОЦЕНТРИЗМЪТ И ИНЕРЦИИТЕ ОТ МИНАЛОТО – СЕРИОЗНИ ПРОБЛЕМИ В БЪЛГАРСКАТА ОБРАЗОВАТЕЛНА СИСТЕМА

(Eтнопедагогически аспекти на основното и средното образование) Веселин Тепавичаров

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ХРИСТО БОТЕВ И ПОЗНАВАТЕЛНИЯТ КРЪГОЗОР НА СЪВРЕМЕННИТЕ СТУДЕНТИ ЗА ЕВРОПА

Изследователски разказ за един познавателен подвиг и за една познавателна недостатъчност

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BLENDED EDUCATION IN HIGHER SCHOOLS: NEW NETWORKS AND MEDIATORS

Nikolay Tsankov Veska Gyuviyska Milena Levunlieva

ВЗАИМОВРЪЗКАТА МЕЖДУ СПОРТА И ПРАВОТО

Ивайло Прокопов, Елица Стоянова

НАДНАЦИОНАЛНИ И МЕЖДУПРАВИТЕЛСТВЕНИ МЕТОДИ НА ИНТЕГРАЦИЯ В ОБЛАСТТА НА ПРАВОСЪДИЕТО И СИГУРНОСТТА

(Формиране на обща миграционна политика: парадигми и образователни аспекти) Лора Махлелиева-Кларксън

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ВЪЗПРИЯТИЯ И НАГЛАСИ НА УЧЕНИЦИТЕ ПО ВАЖНИ ОБЩЕСТВЕНИ ВЪПРОСИ

(Данни от Международното изследване на гражданското образование – ICCS 2016)

2017 година
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ЗНАЧИМОСТТА НА УЧЕНЕТО: АНАЛИЗ НА ВРЪЗКИТЕ МЕЖДУ ГЛЕДНИТЕ ТОЧКИ НА УЧЕНИЦИ, РОДИТЕЛИ И УЧИТЕЛИ

Илиана Мирчева, Елена Джамбазова, Снежана Радева, Деян Велковски

ВЪЗПРИЯТИЯ И НАГЛАСИ НА УЧЕНИЦИТЕ ПО ВАЖНИ ОБЩЕСТВЕНИ ВЪПРОСИ

(Данни от Международното изследване на гражданското образование – ICCS 2016)

СТРАТЕГИИ НА ОБРАЗОВАТЕЛНАТА И НАУЧНАТА ПОЛИТИКА НАУЧНО СПИСАНИЕ STRATEGIES FOR POLICY IN SCIENCE AND EDUCATION EDUCATIONAL JOURNAL ГОДИНА XXV / VOLUME 25, 2017 ANNUAL CONTENTS / ГОДИШНО СЪДЪРЖАНИЕ

СТРАНИЦИ / PAGES КНИЖКА 1 / NUMBER 1: 1 – 112 КНИЖКА 2 / NUMBER 2: 113 – 224 КНИЖКА 3 / NUMBER 3: 225 – 336 КНИЖКА 4 / NUMBER 4: 337 – 448 КНИЖКА 5 / NUMBER 5: 449 – 552 КНИЖКА 6 / NUMBER 6: 553 – 672

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ОРГАНИЗАЦИОННА КУЛТУРА В УЧИЛИЩЕ

Ивайло Старибратов, Лилия Бабакова

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КОУЧИНГ. ОБРАЗОВАТЕЛЕН КОУЧИНГ

Наталия Витанова, Нели Митева

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ТЕХНОХУМАНИЗМЪТ И ДЕЙТЪИЗМЪТ – НОВИТЕ РЕЛИГИИ НА БЪДЕЩЕТО

Harari, Y. N. (2016). Homo Deus. A Brief History of Tomorrow. Harvill Secker. ISBN-10: 1910701874

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РЕФОРМИТЕ В ОБРАЗОВАНИЕТО – ПЕРСПЕКТИВИ И ПРЕДИЗВИКАТЕЛСТВА

Интервю с Габриела Миткова, началник на Регионалното управление на образованието – Силистра

ЕМПАТИЯ И РЕФЛЕКСИЯ

Нели Кънева, Кристиана Булдеева

2016 година
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СТРАТЕГИИ НА ОБРАЗОВАТЕЛНАТА И НАУЧНАТА ПОЛИТИКА НАУЧНО СПИСАНИЕ STRATEGIES FOR POLICY IN SCIENCE AND EDUCATION EDUCATIONAL JOURNAL ГОДИНА XXIV / VOLUME 24, 2016 ANNUAL CONTENT / ГОДИШНО СЪДЪРЖАНИЕ

СТРАНИЦИ / PAGES КНИЖКА 1 / NUMBER 1: 1 – 120 КНИЖКА 2 / NUMBER 2: 121 – 232 КНИЖКА 3 / NUMBER 3: 233 – 344 КНИЖКА 4 / NUMBER 4: 345 – 456 КНИЖКА 5 / NUMBER 5: 457 – 568 КНИЖКА 6 / NUMBER 6: 569 – 672

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2014 година
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КОХЕРЕНТНОСТ НА ПОЛИТИКИ

Албена Вуцова, Лиляна Павлова

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ОБРАЗОВАНИЕТО ПО ПРАВАТА НА ЧОВЕКА ПРЕЗ ПОГЛЕДА НА ДОЦ. ЦЕЦКА КОЛАРОВА

Цецка Коларова. (2013). Образование по правата на човека. София: Авангард Прима. ISBN 978-619-160-234-6

USING THE RESULTS OF A NATIONAL ASSESSMENT OF EDUCATIONAL ACHIEVEMENT

Thomas Kellaghan Vincent Greaney T. Scott Murray Chapter 4 Translating Assessment Findings Into Policy And Action Although the primary purpose of a system of national assessment is to describe students’ learning, its role is not limited to description. To justify the effort and expenditure involved, the information that an assessment provides about the achievements of students, their strengths and weaknesses, and how they are distributed in the population (for example, by gender or location

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PROFESSIONAL DEVELOPMENT OF UNIVERSITY FACULTY: А SOCIOLOGICAL ANALYSIS

Gulnar Toltaevna Balakayeva Alken Shugaybekovich Tokmagambetov Sapar Imangalievich Ospanov

ЗА ПО-ХУМАНИСТИЧНА ТРАДИЦИОННО- ИНОВАЦИОННА ОБРАЗОВАТЕЛНО-ВЪЗПИТАТЕЛНА СТРАТЕГИЯ У НАС

(КОНЦЕПТУАЛНА РАЗРАБОТКА В ПОМОЩ НА ПОДГОТОВКАТА НА НОВ ЗАКОН ЗА ОБРАЗОВАНИЕТО)

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РЕФЛЕКСИЯТА В ИНТЕГРАТИВНОТО ПОЛЕ НА МЕТОДИКАТА НА ОБУЧЕНИЕТО ПО БИОЛОГИЯ

Иса Хаджиали, Наташа Цанова, Надежда Райчева, Снежана Томова

USING THE RESULTS OF A NATIONAL ASSESSMENT OF EDUCATIONAL ACHIEVEMENT

Thomas Kellaghan Vincent Greaney T. Scott Murray Chapter 1 Factors affecting the use and nonuse of national assessment fi ndings The main objectives of a national assessment, as set out in volume 1 of this series, Assessing National Achievement Levels in Education, are to determine (a) how well students are learning in the education system (with reference to general expectations, aims of the curriculum, and preparation for further learning and for life); (b) whether there is evidence of par

2013 година
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QUESTIONNAIRE DEVELOPMENT

ÎÖÅÍßÂÀÍÅÒÎ

РОССИЙСКАЯ СИСТЕМА ОЦЕНКИ КАЧЕСТВА ОБРАЗОВАНИЯ: ГЛАВНЫЕ УРОКИ

В. Болотов / И. Вальдман / Г. Ковалёва / М. Пинская

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MASS MEDIA CULTURE IN KAZAKHSTAN

Aktolkyn Kulsariyeva Yerkin Massanov Indira Alibayeva

РОССИЙСКАЯ СИСТЕМА ОЦЕНКИ КАЧЕСТВА ОБРАЗОВАНИЯ: ГЛАВНЫЕ УРОКИ

В. Болотов / И. Вальдман / Г. Ковалёва / М. Пинская

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ОЦЕНЯВАНЕ НА ГРАЖДАНСКИТЕ КОМПЕТЕНТНОСТИ НА УЧЕНИЦИТЕ: ПРЕДИЗВИКАТЕЛСТВА И ВЪЗМОЖНОСТИ

Светла Петрова Център за контрол и оценка на качеството на училищното образование

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Уважаеми читатели,

вет, както и от международния борд за предоставените статии и студии, за да могат да бъдат идентифицирани в полето на образованието пред широката аудитория от педа- гогически специалисти във всички степени на образователната ни система. Благодаря за техния всеотдаен и безвъзмезден труд да създават и популяризират мрежа от научни съобщества по профила на списанието и да насърчават научните изследвания. Благодаря на рецензентите от национално представените висши училища, на- учни институции и

METHODS FOR SETTING CUT SCORES IN CRITERION – REFERENCED ACHIEVEMENT TESTS

ÎÖÅÍßÂÀÍÅÒÎ COMPARATIVE ANALYSIS OF THE QUALITY OF THE SEPARATE METHODS

ПУБЛИКАЦИИ ПРЕЗ 2012 Г.

СПИСАНИЕ „БЪЛГАРСКИ ЕЗИК И ЛИТЕРАТУРА“

2012 година
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DEVELOPMENT OF SCIENCE IN KAZAKHSTAN IN THE PERIOD OF INDEPENDENCE

Aigerim Mynbayeva Maira Kabakova Aliya Massalimova

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СИСТЕМАТА ЗА РАЗВИТИЕ НА АКАДЕМИЧНИЯ СЪСТАВ НА РУСЕНСКИЯ УНИВЕРСИТЕТ „АНГЕЛ КЪНЧЕВ“

Христо Белоев, Ангел Смрикаров, Орлин Петров, Анелия Иванова, Галина Иванова

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ПРОУЧВАНЕ НА РОДИТЕЛСКОТО УЧАСТИЕ В УЧИЛИЩНИЯ ЖИВОТ В БЪЛГАРИЯ

* Този материал е изготвен въз основа на резултатите от изследването „Parental Involvement in Life of School Matters“, проведено в България в рамките на проек- та „Advancing Educational Inclusion and Quality in South East Europe“, изпълняван

ВТОРИ ФОРУМ ЗА СТРАТЕГИИ В НАУКАТА

Тошка Борисова В края на 2011 г. в София се проведе второто издание на Форум за страте- гии в науката. Основната тема бе повишаване на международната видимост и разпознаваемост на българската наука. Форумът се организира от „Elsevier“ – водеща компания за разработване и предоставяне на научни, технически и медицински информационни продукти и услуги , с подкрепата на Министер- ството на образованието, младежта и науката. След успеха на първото издание на Форума за стратегии в науката през

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РЕЙТИНГИ, ИНДЕКСИ, ПАРИ

Боян Захариев