Стратегии на образователната и научната политика

2021/3, стр. 231 - 241

ENTREPRENEURSHIP AND INTERDISCIPLINARY EDUCATION – SEMIOTIC ASPECTS

Christo Kaftandjiev
WoSID: U-1765-2019
E-mail: christokaftandjiev@yahoo.com
Faculty of Journalism and Mass Communications
University of Sofia
1504 Sofia Bulgaria
Diana Kotova
E-mail: diana.m.kotova@gmail.com
D. Mendeleev University of Chemical Technology
Moscow Russia

Резюме: Marketing communications, which are part of the entrepreneurship’ discipline, can integrate the most important school disciplines with the help of semiotics. Several relevant scientific articles and books in the following areas: business education, integrations between different school (educational) disciplines, semiotics and advertising, metaphor, synecdoche, etc. are analyzed in the Literature Review. The main text of the article studies different examples of corporate style and corporate identity. They are important part of business and entrepreneurship. Admen (artists, designers, etc.) in marketing communications created this corporate style and corporate identity on the basis of various visual metaphors, synecdoche and other stylistic figures. The authors of textbooks for primary and secondary school and the teachers can integrate the education of native language, foreign languages, literature, art and entrepreneurship with the help of these and other stylistic figures.

Ключови думи: semiotics; metaphor; integration; mother tongue; foreign language

Purpose

To examine the interdisciplinary connections between the education of mother tongue, foreign languages, art, mathematics and entrepreneurship on the bases of semiotics and branding.

Methodological approach

The authors analyse interdisciplinary connections with the help of some of the best branding communications and on the basis of semiotics.

Findings

Semiotics is universal discipline and this science can improve the interdisciplinary connections between the main educational disciplines and entrepreneurship.

Research limitations/implications

The authors used only restricted number of semiotic concepts – because of the article limited length.

However, this paper might be the starting point for more detailed studies on semiotics and its role for the integration of the main educational disciplines.

Practical implications

This article is quite useful for the teachers and for the authors of textbooks.

Acknowledgement to the artists whose branding communications are analysed in the article

The authors used some of the world’s best branding communications in this article. They are excellent examples how creative and innovative are the artists. The authors express their deep gratitude to the admen who did these very professional branding communications.

Literature Review

Literature review was done in the following fields: Business Education, Integrations between Different School (Educational) Disciplines, Semiotics and advertising, metaphor, synecdoche

Business Education

The book “Teaching and Learning at Business Schools: Transforming Business Education” analyses the education in business faculties from the standpoints of their foreign students. Therefore, an important part of their training is related to the intercultural aspects of business. This is the reason why the development of intercultural business programs is so important for the effectiveness of business education. (Martensson Par, Magnus Bild and Kristina Nilsson, Eds.)

“Business Education and Training: A Value-Laden Process” is the ninth volume of a series of scientific books on business and education. It evaluates the links between universities, business and technology. Some of the main highlights are about the cultural adaptations of foreign students, gender roles and business education, ethical aspects of business, emotional intelligence, advertising storytelling and the marketplace, rhetoric and the marketplace, etc. (M. Natale, Samuel and Anthony F. Libertella, Eds.)

The book “Teaching Business Education” shows some of the most important and latest trends in the development of business curriculum. Emerging workrelated curriculum, enterprise education and e-learning, etc. are analysed in depth. (Jephcoteр, Martin and Ian Abbott)

The study “Frontiers of Distance Learning in Business Education” is important because it examines one of the most relevant aspects of business education - the online training. The distance learning methods are the main topic in this book. (Estelami, Hooman, Ed.)

The book “Business Education in Emerging Market Economies: Perspectives and Best Practices” explores business education in developed economies and especially in United States. It examines a lot of data regarding innovations in business education programs. (Ilan Alon and John R. McIntyre Eds.)

The study “Innovation in Business Education in Emerging Markets” analyses in-details business education in emerging market economies. Some of the key concepts in the book are accreditation process, business programs, cloud computing, entrepreneurship environment, etc. (Alon, Ilan and Victoria Jones)

The book “Shaping the Future of Business Education: Relevance, Rigor, and Life Preparation” thoroughly examines how business universities educate future leaders. Some of the most important topics are connected with the technologies, ethical training, integrated liberal learning and accounting curriculum, the multidisciplinary nature of experiential learning, etc. (G. Hardy, D. Everett, Eds.)

The author Arbaugh J. B. thoroughly studies in “Online and Blended Business Education for the 21st Century: Current Research and Future Directions” some of the key disciplines in terms of business education - accounting, economics, finance, information systems, management, marketing, supply chain management and others.

Integrations between Different School (Educational) Disciplines

The book “Interdisciplinary Learning Activities” analyses in depth some of the most important approaches in interdisciplinary learning. Special attention is paid to the development of the interdisciplinary curriculum. (Post, Ger, Myrte Mijnders and Hannah Edelbroek)

Many universities offer interdisciplinary training and a lot of students are interested in such programs. The different authors of the book “Interdisciplinary Learning and Teaching in Higher Education” analyse in details some of the most important aspects of interdisciplinary training - the ways of integration of the different subjects, the integrations from the point of view of the theories of mass communications, etc. (Balasubramanyam Chandramohan and Stephen Fallows, Eds.)

The book “Innovations in Interdisciplinary Teaching” studies the most important approaches in interdisciplinary education. This education is not a sporadic process, however a long-term strategy. The authors examine in depth the pedagogical standards connected with the interdisciplinary pedagogy. (Haynes, Carolyn. Ed.)

The study “Art Works!: Interdisciplinary Learning Powered by the Arts” is one of the most valuable books regarding the art as tool of integration of the different disciplines. The book analyses various cultural phenomena – architecture of the Middle East, Harlem Renaissance, etc. and how they contribute to the interdisciplinary education. (Dennie Wolf, Dana Balick Eds.)

The book “Designing Interdisciplinary Education: A Practical Handbook for University Teachers” analyses a lot of practical educational approaches with regard to the interdisciplinary training. Its authors explore various case studies and other didactic materials from different countries. (de Greef, Linda, Ger Post, Lucy Wenting and Christianne Vink.)

Semiotics and Advertising

Ron Beasley and Marcel Danesi in the study “The Semiotics of Advertising” explore the various sign systems and their applications in marketing communications. The authors thoroughly analyse the actualizations of the various signs depending on the expectations of users, on the different and numerous signs’ actualizations in advertising, on the most important print, electronic, and digital media, etc. (Beasley and Danesi 2002)

The world-famous semiotician Jean Umiker-Sebeok in his book "Marketing and Semiotics: New Directions in the Study of Signs for Sale" analyses rhetorical figures in advertising; interpretation of film mythology; corporate imaging and communication; mythology in organizations and marketing; semiotic grammar of advertising history and many others. (Umiker-Sebeok 2012)

Laura R. Oswald in “Marketing Semiotics: Signs, Strategies, and Brand Value” studies important aspects of brands and their related meanings – perceptions of quality, symbolic connection, experience, the sense of identity, etc. The author analyses in depth the various sign systems, the cultural codes and the marketing narratives. (Oswald 2012)

Metaphor

Se-Hoon Jeong in his article “Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric” explores the persuasive effects of visual metaphors in marketing communications. The reason is that the visual metaphor is quite important for the ad effectiveness. The results of the study prove this. (Jeong 2008)

Admen use actively metaphors in marketing communications. Soojin Kim, Jihye Kim and Eunice Kim in their article “Metaphor as Visual Thinking in Advertising and Its Effects: Focus on Brand Familiarity and Product Involvement” analyse in-depth the persuasive influence of iconic metaphors in various marketing communication situations. The findings reveal that in some cases, consumers' attitudes and intentions to buy are reinforced by ads with visual metaphors and not by ads without this stylistic figure. (Kim, Soojin, Jihye Kim and Eunice Kim)

Matthew Peterson in his article "Aspects of visual metaphor: an operational typology of visual rhetoric for research in advertising" explores in depth the different classifications of visual rhetoric in advertising – this of Phillips and McQuarrie, of Šorm and Steen and others. The article is valuable because the researchers and admen can use it in their different professional activities. (Peterson 2018)

Synecdoche

Samuel Whitsitt in his book “Metonymy, synecdoche, and the disorders of contiguity” studies the various stylistic figures. One of the main concepts here is "contiguity disorder", as well as the different relationships between metaphor and metonymy, between metonymy and synecdoche, etc. (Whitsitt 2013)

Basic Text

The semiotic analysis of advertising and other marketing communications with regard to the business and entrepreneurship and to their connections with the education on mother tongue, foreign languages, literature, mathematics and fine arts is very important for the effectiveness interdisciplinary integration and for the better education in general.

Semiotics, unfortunately, is not part of the curriculum from first to 12th grade. This is significant disadvantage of these programs because the semiotics analyses the numerous and different signs. We communicate much more efficiently with their help. Semiotics also helps a lot for the effective integrations of different school disciplines.

The authors analyse several examples in this regard below. These branding communications reflect corporate style and corporate identity and they are an important part of business and entrepreneurship.

Fig. 1а, 1b. Courtesy

Bookbrooks company positioned itself as the "new penguin”. That is why the company trademark resembles to this animal.

The company used from a semiotic point of view mixed sign here. The artist created the trade mark combining grapheme (Latin letter B – the first letter of the word “book”) and image - the stylized head of a penguin.

The admen attributed to part of the letter the pictorial (image) characteristics of penguin - based on the similarity between the letter shape and the animal head. This is typical font metaphor.

Metaphors and other stylistic figures are important part of education on mother tongue, foreign languages and education on literature. The creation of trademarks is also quite relevant for fine arts’ training.

Therefore, the analysed trade mark can integrate easily all these disciplines.

Fig. 2а, 2b. Courtes

The trademark (in this case logo) is for bookstore. The artist used the sign for paragraph. The paragraph is one of the symbols of the written culture and that is why it is comparatively appropriate to express the bookstore.

The artist metaphorized the paragraph attributing to it the characteristics of a horse. The reason is that the bookstore is in city which name comes from the word “horse”.

Here, too, the adwoman used mixed sign - part of it is symbol (typical abstract sign) and the other part is image (typical concrete sign).

This visual (iconic) metaphor integrates the teaching of entrepreneurship (business), Bulgarian and foreign languages and the fine arts.

Fig. 3. Courtesy

The artist created the Book Haven trademark in two versions. The images of the three books in horizontal position are the main part of the first version. The artist used only their contours in the second variant.

This is excellent example of editing by reducing, which is quite typical for the trademarks. The more often we use them, the more often we minimize (abbreviate) them.

The editing is also semiotic phenomenon. The reason is that the communicators edit all signs, not only the verbal ones.

Picasso's abstractionism art style is typical in this respect. Several of his drawings of bull illustrate perfectly the concept of "editing by reducing (shortening)" (Fig. 4). Very few of the numerous realistic characteristics of the bull remained in the abstracted variants.

Fig. 4. Courtesy

Editing is one of the main activities in the communication. That is why it is so important for the education on mother tongue, foreign languages and literature.

Semiotic editing (editing of other signs, then the words) is an excellent tool for the integration mother tongue, foreign languages and literature with the disciplines of entrepreneurship and fine arts.

Fig. 5. Courtesy

Syntactics is one of the basic semiotic discipline. It analyses the connections between the different and numerous signs.

Syntax is one of the major linguistic disciplines which studies the connections between the verbal signs – words, etc. Syntax is an important discipline in both mother tongue and foreign language education.

The artist created on the basis of module four paintings for a bookstore selling books of writers who loved cats.

The module is concept which is used in all academic disciplines. The specialists define it as a scheme (framework) on the basis of which the communicators create the different texts in uniform way. For this reason, the module is also a key syntactical concept.

The syntax and the module are important elements with regard to all signs and texts. Therefore, these two concepts integrate the school disciplines entrepreneurship, mother tongue and foreign languages, literature and fine arts.

Fig. 6а, 6b. Courtesy

The artist used synecdoche in the company's corporate communications (Figs. 6a, 6b). The synecdoche is the stylistic figure by which people express the whole by a part of it.

Synecdoche is important part of stylistics and literature teaching.

Therefore, with the help of synecdoche the teachers can integrate language learning, literature, fine arts and entrepreneurship.

Fig. 7а, 7b. Courtesy

The artist used geometric figure in a theatre trademark. Geometry and mathematics actively study these figures.

That is why we can integrate easily the teaching of geometry and mathematics with the education of arts and entrepreneurship – with the help of brands that use geometric figures.

Fig. 8а, 8b. Courtesy

The artist included vectors in an opera's trademark. The definition of vector is dimension with certain direction and the line expresses it graphically.

Geometry and mathematics study vectors. We can integrate with the help of such trade marks the education of geometry and mathematics with the art and entrepreneurship teaching.

Conclusions

Semiotics is very important for education. Unfortunately, so far it is not part of school and university curricula and it is almost completely absent in the curricula and the textbooks from fifth to twelfth grade.

This science can be one of the uniting elements between some of the most important educational disciplines – language, literature, mathematics, fine arts and entrepreneurship. The examples in this article prove this.

REFERENCES

Alon, I. and Jones, V., 2013. Innovation in Business Education in Emerging Markets. Springer.

Arbaugh J. B., 2010. Online and Blended Business Education for the 21st Century: Current Research and Future Directions. Elsevier.

Chandramohan, B. and Fallows, S. (Eds.), 2008. Interdisciplinary Learning and Teaching in Higher Education: Theory and Practice. Routledge.

Beasley, R. and Danesi, M., 2010. Persuasive Signs: The Semiotics of Advertising. Walter de Gruyter.

De Greef, L., Post, G., Vink, C., & Wenting, L., 2017. Designing Interdisciplinary Education: A Practical Handbook for University Teachers. Amsterdam University Press.

Wolf, D. & Balick, D. Eds., 1999. Art Works! Interdisciplinary Learning Powered by the Arts. ABC-CLIO.

Estelami, H., Ed., 2014. Frontiers of Distance Learning in Business Education. Cambridge Scholars Publishing.

Hardy, G.& Everett, D. Eds., 2013. Shaping the Future of Business Education: Relevance, Rigor, and Life Preparation. Springer.

Haynes, C. Ed., 2002. Innovations in Interdisciplinary Teaching. Association for Integrative Studies. Oryx Press.

Alon, I. and McIntyre, J. R. Eds., 2006. Business Education in Emerging Market Economies: Perspectives and Best Practices. Springer Science & Business Media.

Jeong, Se‐Hoon., 2008. Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric? Journal of Marketing Communications. 14 (1), 59 – 73.

Jephcoteр, M. and Abbott, I. 2013. Teaching Business Education. Routledge.

Kim, Soojin, Kim, J. and Kim, E., 2017. Metaphor as Visual Thinking in Advertising and Its Effects: Focus on Brand Familiarity and Product Involvement. Journal of Promotion Management. 23 (5), 654 – 672.

Natale, S.M., Libertella, A.F. (Eds.), 2003. Business Education and Training: A Value-Laden Process. Vol. 9, University Press of America.

Martensson, P., Bild, M. and Nilsson, K. (Eds.), 2008. Teaching and Learning at Business Schools: Transforming Business Education. Gower Publishing, Ltd.

Oswald, L. R., 2012. Marketing Semiotics: Signs, Strategies, and Brand Value. OUP Oxford.

Peterson, M. O., 2019. Aspects of visual metaphor: an operational typology of visual rhetoric for research in advertising. International Journal of Advertising. The Review of Marketing Communications. 38 (1), 67 – 96.

Post, G., Mijnders, M. and Edelbroek, H. 2018. Interdisciplinary Learning Activities. Amsterdam University Press.

Umiker-Sebeok, J., 2012. Marketing and Semiotics: New Directions in the Study of Signs for Sale. Walter de Gruyter.

Whitsitt, S. P., 2013. Metonymy, synecdoche, and the disorders of contiguity. libreriauniversitaria.it Edizioni.

2025 година
Книжка 6
UNLOCKING THE POTENTIAL OF ESG AND AI IN HIGHER EDUCATION FINANCE: INSIGHTS FROM A STUDY ACROSS FIVE EUROPEAN COUNTRIES

Tina Vukasović, Rok Strašek, Liliya Terzieva;, Elenita Velikova, Justyna Tomala, Maria Urbaniec, Jarosław Pawlik, Michael Murg, Anita Maček

THE ROLE OF HIGHER EDUCATION FOR THE PROFESSIONAL REALIZATION OF STUDENTS – PROBLEMS AND PROSPECTS

Anny Atanasova, Viktoriya Kalaydzhieva, Radostina Yuleva-Chuchulayna, Kalina Durova-Angelova

Книжка 5
Книжка 4
ТРАНСФОРМАЦИИ НА ПАЗАРА НА ТРУДА И НУЖДАТА ОТ ОБРАЗОВАТЕЛНИ РЕФОРМИ

Ваня Иванова, Андрей Василев, Калоян Ганев, Ралица Симеонова-Ганева

Книжка 3
FORMING ENTREPRENEURIAL CULTURE THROUGH EDUCATION

Milena Filipova, Adriana Atanasova

Книжка 2s
THE STATE OF INCLUSION IN ADAPTED BASKETBALL

Stefka Djobova, Ivelina Kirilova

Книжка 2
MODEL OF PROFESSIONALLY DIRECTED TRAINING OF FUTURE ENGINEER-TEACHERS

Ivan Beloev, Valentina Vasileva, Іnna Savytska, Oksana Bulgakova, Lesia Zbaravska, Olha Chaikovska

DETERMINANTS AFFECTING ACADEMIC STAFF SATISFACTION WITH ONLINE LEARNING IN HIGHER MEDICAL EDUCATION

Miglena Tarnovska, ;, Rumyana Stoyanova, ;, Angelina Kirkova-Bogdanova;, Rositsa Dimova

Книжка 1s
AN INNOVATIVE MODEL FOR DEVELOPING DIGITAL COMPETENCES OF SOCIAL WORKERS

Lyudmila Vekova, Tanya Vazova, Penyo Georgiev, Ekaterina Uzhikanova-Kovacheva

Книжка 1
2024 година
Книжка 6s
DISRUPTIVE TECHNOLOGIES RISK MANAGEMENT

Miglena Molhova-Vladova, Ivaylo B. Ivanov

Книжка 6
AN INTEGRATIVE APPROACH TO ORGANIZING THE FORMATION OF STUDENTS’ COGNITIVE INDEPENDENCE IN CONDITIONS OF INTENSIFICATION OF LEARNING ACTIVITIES

Albina Volkotrubova, Aidai Kasymova, Zoriana Hbur, Antonina Kichuk, Svitlana Koshova, Svitlana Khodakivska

ИНОВАТИВЕН МОДЕЛ НА ПРОЕКТНО БАЗИРАНО ОБУЧЕНИЕ НА ГИМНАЗИАЛНИ УЧИТЕЛИ: ДОБРА ПРАКТИКА ОТ УниБИТ

Жоржета Назърска, Александър Каракачанов, Магдалена Гарванова, Нина Дебрюне

Книжка 5s
КОНЦЕПТУАЛНА РАМКА ЗА ИЗПОЛЗВАНЕ НА ИЗКУСТВЕНИЯ ИНТЕЛЕКТ ВЪВ ВИСШЕТО ОБРАЗОВАНИЕ

Акад. Христо Белоев, Валентина Войноховска, Ангел Смрикаров

ИЗСЛЕДВАНЕ ПРИЛОЖИМОСТТА НА БЛОКОВИ ВЕРИГИ ОТ ПЪРВО НИВО (L1) В СИСТЕМА ЗА ЕЛЕКТРОННО ОБУЧЕНИЕ

Андриан Минчев, Ваня Стойкова, Галя Шивачева, Доц Анелия Иванова

ПРЕДИЗВИКАТЕЛСТВА ПРИ ПРОМЯНА НА ПЛАТФОРМИ ЗА ДИСТАНЦИОННО ОБУЧЕНИЕ

Антон Недялков, Милена Кирова, Мирослава Бонева

APPLICATION OF ZSPACE TECHNOLOGY IN THE DISCIPLINES OF THE STEM CYCLE

Boyana Ivanova, Kamelia Shoilekova, Desislava Atanasova, Rumen Rusev

TEACHERS' ADAPTATION TO CHANGES IN AN INCREASINGLY COMPLEX WORLD THROUGH THE USE OF AI

Zhanat Nurbekova, Kanagat Baigusheva, Kalima Tuenbaeva, Bakyt Nurbekov, Tsvetomir Vassilev

АТОСЕКУНДНОТО ОБУЧЕНИЕ – МЕТАФОРА НА ДНЕШНОТО ОБРАЗОВАНИЕ

Юлия Дончева, Денис Асенов, Ангел Смрикаров, Цветомир Василев

Книжка 5
Книжка 4s
Книжка 4
MANAGERIAL ASPECTS OF COOPERATION AMONG HIGHER EDUCATION INSTITUTIONS AND THEIR STAKEHOLDERS

Olha Prokopenko, Svitlana Perova, Tokhir Rakhimov, Mykola Kunytskyi, Iryna Leshchenko

Книжка 3s
Книжка 3
Книжка 2
FORMATION OF PROFESSIONAL SKILLS OF AGRICULTURAL ENGINEERS DURING LABORATORY PRACTICE WHEN STUDYING FUNDAMENTAL SCIENCE

Ivan Beloev, Oksana Bulgakova, Oksana Zakhutska, Maria Bondar, Lesia Zbaravska

ИМИДЖ НА УНИВЕРСИТЕТА

Галя Христозова

Книжка 1s
COMPETITIVENESS AS A RESULT OF CREATIVITY AND INNOVATION

Nikolay Krushkov, Ralitza Zayakova-Krushkova

INTELLECTUAL PROPERTY AND SECURITY IN THE INTEGRATED CIRCUITS INDUSTRY

Ivan Nachev, Yuliana Tomova, Iskren Konstantinov, Marina Spasova

Книжка 1
PROBLEMS AND PERSPECTIVES FOR SOCIAL ENTREPRENEURSHIP IN HIGHER EDUCATION

Milena Filipova, Olha Prokopenko, Igor Matyushenko, Olena Khanova, Olga Shirobokova, Ardian Durmishi

2023 година
Книжка 6s
DEVELOPMENT OF A COMMON INFORMATION SYSTEM TO CREATE A DIGITAL CAREER CENTER TOGETHER WITH PARTNER HIGHER SCHOOLS

Yordanka Angelova, Rossen Radonov, Vasil Kuzmov, Stela Zhorzh Derelieva-Konstantinova

DRAFTING A DIGITAL TRANSFORMATION STRATEGY FOR PROJECT MANAGEMENT SECTOR – EMPIRICAL STUDY ON UAE

Mounir el Khatib, Shikha al Ali, Ibrahim Alharam, Ali Alhajeri, Gabriela Peneva, Jordanka Angelova, Mahmoud Shanaa

VOYAGE OF LEARNING: CRUISE SHIPS WEATHER ROUTING AND MARITIME EDUCATION

Svetlana Dimitrakieva, Dobrin Milev, Christiana Atanasova

СТРУКТУРНИ ПРОМЕНИ В ОБУЧЕНИЕТО НА МЕНИДЖЪРИ ЗА ИНДУСТРИЯ 5.0

Недко Минчев, Венета Христова, Иван Стоянов

RESEARCH OF THE INNOVATION CAPACITY OF AGRICULTURAL PRODUCERS

Siya Veleva, ; Margarita Mondeshka, Anka Tsvetanova

Книжка 6
Книжка 5s
ВИДОВЕ ТРАВМИ В ПАРАШУТИЗМА И ПРЕВЕНЦИЯТА ИМ

Капитан III ранг Георги Калинов

Книжка 5
Книжка 4s
DETERMINING THE DEGREE OF DIGITALIZATION OF A HIGHER EDUCATION INSTITUTION

Acad. Hristo Beloev, Angel Smrikarov, Valentina Voinohovska, Galina Ivanova

ОТ STEM КЪМ BEST: ДВА СТАНДАРТА, ЕДНА ЦЕЛ

Андрей Захариев, Стефан Симеонов, Таня Тодорова

Книжка 4
EFFECT OF RESILIENCE ON BURNOUT IN ONLINE LEARNING ENVIRONMENT

Radina Stoyanova, Sonya Karabeliova, Petya Pandurova, Nadezhda Zheckova, Kaloyan Mitev

Книжка 3s
INTELLIGENT ANIMAL HUSBANDRY: FARMER ATTITUDES AND A ROADMAP FOR IMPLEMENTATION

Dimitrios Petropoulos, Koutroubis Fotios, Petya Biolcheva, Evgeni Valchev

Книжка 3
STUDY OF THE DEVELOPMENT OF THE USE OF COMMUNICATIVE TECHNOLOGIES IN THE EDUCATIONAL PROCESS OF ENGINEERS TRAINING

Ivan Beloev, Valentina Vasileva, Sergii Bilan, Maria Bondar, Oksana Bulgakova, Lyubov Shymko

Книжка 2
РАЗПОЛОЖЕНИЕ НА ВИСШИТЕ УЧИЛИЩА В БЪЛГАРИЯ В КОНТЕКСТА НА ФОРМИРАНЕ НА ПАЗАРА НА ТРУДА

Цветелина Берберова-Вълчева, Камен Петров, Николай Цонков

Книжка 1
MODERNIZATION OF THE CONTENT OF THE LECTURE COURSE IN PHYSICS FOR TRAINING FUTURE AGRICULTURAL ENGINEERS

Ivan Beloev, Valentina Vasileva, Vasyl Shynkaruk, Oksana Bulgakova, Maria Bondar, Lesia Zbaravska, Sergii Slobodian

2022 година
Книжка 6
ORGANIZATION OF AN INCLUSIVE EDUCATIONAL ENVIRONMENT FOR THE STUDENTS WITH SPECIAL NEEDS

Halyna Bilavych, Nataliia Bakhmat, Tetyana Pantiuk, Mykola Pantiuk, Borys Savchuk

ДИГИТАЛИЗАЦИЯ НА ОБРАЗОВАНИЕТО В БЪЛГАРИЯ: СЪСТОЯНИЕ И ОБЩИ ТЕНДЕНЦИИ

Теодора Върбанова, Албена Вуцова, Николай Нетов

Книжка 5
ПРАВОТО НА ИЗБОР В ЖИВОТА НА ДЕЦАТА В РЕПУБЛИКА БЪЛГАРИЯ

Сийка Чавдарова-Костова, Даниела Рачева, Екатерина Томова, Росица Симеонова

Книжка 4
DIAGNOSIS AS A TOOL FOR MONITORING THE EFFECTIVENESS OF ADDICTION PREVENTION IN ADOLESCENTS

O.A. Selivanova, N.V. Bystrova, I.I. Derecha, T.S. Mamontova, O.V. Panfilova

Книжка 3
ПУБЛИЧНОТО РАЗБИРАНЕ НА НАУКАТА В МРЕЖОВИЯ СВЯТ

Светломир Здравков, Мартин Й. Иванов, Петя Климентова

Книжка 2
Книжка 1
ДИГИТАЛНАТА ИНТЕРАКЦИЯ ПРЕПОДАВАТЕЛ – СТУДЕНТ В ОНЛАЙН ОБУЧЕНИЕТО В МЕДИЦИНСКИТЕ УНИВЕРСИТЕТИ

Миглена Търновска, Румяна Стоянова, Боряна Парашкевова, Юлияна Маринова

2021 година
Книжка 6
Книжка 5
Книжка 4s
SIGNAL FOR HELP

Ina Vladova, Milena Kuleva

Книжка 4
PREMISES FOR A MULTICULTURAL APPROACH TO EDUCATION

Anzhelina Koriakina, Lyudmila Amanbaeva

Книжка 3
Книжка 2
ПЪРВА СЕДМИЦА ДИСТАНЦИОННО ОБУЧЕНИЕ В СУ „ИВАН ВАЗОВ“ В СТАРА ЗАГОРА

Тони Чехларова, Динко Цвятков, Неда Чехларова

Книжка 1
METHODOLOGY OF SAFETY AND QUALITY OF LIFE ON THE BASIS OF NOOSPHERIC EDUCATION SYSTEM FORMATION

Nataliia Bakhmat, Nataliia Ridei, Nataliia Tytova, Vladyslava Liubarets, Oksana Katsero

2020 година
Книжка 6
HIGHER EDUCATION AS A PUBLIC GOOD

Yulia Nedelcheva, Miroslav Nedelchev

Книжка 5
НАСЪРЧАВАНЕ НА СЪТРУДНИЧЕСТВОТО МЕЖДУ ВИСШИТЕ УЧИЛИЩА И БИЗНЕСА

Добринка Стоянова, Блага Маджурова, Гергана Димитрова, Стефан Райчев

Книжка 4
THE STRATEGY OF HUMAN RIGHTS STUDY IN EDUCATION

Anush Balian, Nataliya Seysebayeva, Natalia Efremova, Liliia Danylchenko

Книжка 3
Книжка 2
МИГРАЦИЯ И МИГРАЦИОННИ ПРОЦЕСИ

Веселина Р. Иванова

SOCIAL STATUS OF DISABLED PEOPLE IN RUSSIA

Elena G. Pankova, Tatiana V. Soloveva, Dinara A. Bistyaykina, Olga M. Lizina

Книжка 1
ETHNIC UPBRINGING AS A PART OF THE ETHNIC CULTURE

Sholpankulova Gulnar Kenesbekovna

2019 година
Книжка 6
EMOTIONAL COMPETENCE OF THE SOCIAL TEACHER

Kadisha K. Shalgynbayeva, Ulbosin Zh.Tuyakova

Книжка 5
Книжка 4
Книжка 3
УЧИЛИЩЕТО НА БЪДЕЩЕТО

Наталия Витанова

Книжка 2
Книжка 1
POST-GRADUATE QUALIFICATION OF TEACHERS IN INTERCULTURAL EDUCATIONAL ENVIRONMENT

Irina Koleva, Veselin Tepavicharov, Violeta Kotseva, Kremena Yordanova

ДЕЦАТА В КОНСТИТУЦИОННИТЕ НОРМИ НА БЪЛГАРИЯ

Румен Василев, Весела Марева

СЪСТОЯНИЕ НА БЪЛГАРСКОТО ОБРАЗОВАНИЕ

Анелия Любенова, Любомир Любенов

ЕДИН НОВ УЧЕБНИК

Ирина Колева

2018 година
Книжка 6
Книжка 5
A NEW AWARD FOR PROFESSOR MAIRA KABAKOVA

Irina Koleva, Editor-in-

Книжка 4
Книжка 3
BLENDED EDUCATION IN HIGHER SCHOOLS: NEW NETWORKS AND MEDIATORS

Nikolay Tsankov, Veska Gyuviyska, Milena Levunlieva

ВЗАИМОВРЪЗКАТА МЕЖДУ СПОРТА И ПРАВОТО

Ивайло Прокопов, Елица Стоянова

ХИМЕРНИТЕ ГРУПИ В УЧИЛИЩЕ

Яна Рашева-Мерджанова

Книжка 2
Книжка 1
2017 година
Книжка 6
ЗНАЧИМОСТТА НА УЧЕНЕТО: АНАЛИЗ НА ВРЪЗКИТЕ МЕЖДУ ГЛЕДНИТЕ ТОЧКИ НА УЧЕНИЦИ, РОДИТЕЛИ И УЧИТЕЛИ

Илиана Мирчева, Елена Джамбазова, Снежана Радева, Деян Велковски

Книжка 5
ОРГАНИЗАЦИОННА КУЛТУРА В УЧИЛИЩЕ

Ивайло Старибратов, Лилия Бабакова

Книжка 4
КОУЧИНГ. ОБРАЗОВАТЕЛЕН КОУЧИНГ

Наталия Витанова, Нели Митева

Книжка 3
Книжка 2
Книжка 1
ЕМПАТИЯ И РЕФЛЕКСИЯ

Нели Кънева, Кристиана Булдеева

2016 година
Книжка 6
Книжка 5
Книжка 4
Книжка 3
Книжка 2
Книжка 1
2015 година
Книжка 6
Книжка 5
Книжка 4
ПРАГМАТИЧНАТА ДИДАКТИКА

Николай Колишев

Книжка 3
Книжка 2
Книжка 1
2014 година
Книжка 6
Книжка 5
КОХЕРЕНТНОСТ НА ПОЛИТИКИ

Албена Вуцова, Лиляна Павлова

Книжка 4
USING THE RESULTS OF A NATIONAL ASSESSMENT OF EDUCATIONAL ACHIEVEMENT

Thomas Kellaghan, Vincent Greaney, T. Scott Murray

Книжка 3
USING THE RESULTS OF A NATIONAL ASSESSMENT OF EDUCATIONAL ACHIEVEMENT

Thomas Kellaghan, Vincent Greaney, T. Scott Murray

Книжка 2
PROFESSIONAL DEVELOPMENT OF UNIVERSITY FACULTY: А SOCIOLOGICAL ANALYSIS

Gulnar Toltaevna Balakayeva, Alken Shugaybekovich Tokmagambetov, Sapar Imangalievich Ospanov

USING THE RESULTS OF A NATIONAL ASSESSMENT OF EDUCATIONAL ACHIEVEMENT

Thomas Kellaghan, Vincent Greaney, T. Scott Murray

Книжка 1
РЕФЛЕКСИЯТА В ИНТЕГРАТИВНОТО ПОЛЕ НА МЕТОДИКАТА НА ОБУЧЕНИЕТО ПО БИОЛОГИЯ

Иса Хаджиали, Наташа Цанова, Надежда Райчева, Снежана Томова

USING THE RESULTS OF A NATIONAL ASSESSMENT OF EDUCATIONAL ACHIEVEMENT

Thomas Kellaghan, Vincent Greaney, T. Scott Murray

2013 година
Книжка 6
Книжка 5
Книжка 4
QUESTIONNAIRE DEVELOPMENT

ÎÖÅÍßÂÀÍÅÒÎ

Книжка 3
MASS MEDIA CULTURE IN KAZAKHSTAN

Aktolkyn Kulsariyeva Yerkin Massanov Indira Alibayeva

РЪКОВОДСТВО ЗА СЪСТАВЯНЕ НА ТЕСТОВЕ*

Фернандо Картрайт, Джери Мусио

РОССИЙСКАЯ СИСТЕМА ОЦЕНКИ КАЧЕСТВА ОБРАЗОВАНИЯ: ГЛАВНЫЕ УРОКИ

В. Болотов / И. Вальдман / Г. Ковалёва / М. Пинская

Книжка 2
ОЦЕНЯВАНЕ НА ГРАЖДАНСКИТЕ КОМПЕТЕНТНОСТИ НА УЧЕНИЦИТЕ: ПРЕДИЗВИКАТЕЛСТВА И ВЪЗМОЖНОСТИ

Светла Петрова Център за контрол и оценка на качеството на училищното образование

РЪКОВОДСТВО ЗА СЪСТАВЯНЕ НА ТЕСТОВЕ*

Фернандо Картрайт, Джери Мусио

Книжка 1
Уважаеми читатели,

вет, както и от международния борд за предоставените статии и студии, за да могат да бъдат идентифицирани в полето на образованието пред широката аудитория от педа- гогически специалисти във всички степени на образователната ни система. Благодаря за техния всеотдаен и безвъзмезден труд да създават и популяризират мрежа от научни съобщества по профила на списанието и да насърчават научните изследвания. Благодаря на рецензентите от национално представените висши училища, на- учни институции и

РЪКОВОДСТВО ЗА СЪСТАВЯНЕ НА ТЕСТОВЕ

Фернандо Картрайт, Джери Мусио

2012 година
Книжка 6
DEVELOPMENT OF SCIENCE IN KAZAKHSTAN IN THE PERIOD OF INDEPENDENCE

Aigerim Mynbayeva Maira Kabakova Aliya Massalimova

Книжка 5
Книжка 4
Книжка 3
СИСТЕМАТА ЗА РАЗВИТИЕ НА АКАДЕМИЧНИЯ СЪСТАВ НА РУСЕНСКИЯ УНИВЕРСИТЕТ „АНГЕЛ КЪНЧЕВ“

Христо Белоев, Ангел Смрикаров, Орлин Петров, Анелия Иванова, Галина Иванова

Книжка 2
ПРОУЧВАНЕ НА РОДИТЕЛСКОТО УЧАСТИЕ В УЧИЛИЩНИЯ ЖИВОТ В БЪЛГАРИЯ

* Този материал е изготвен въз основа на резултатите от изследването „Parental Involvement in Life of School Matters“, проведено в България в рамките на проек- та „Advancing Educational Inclusion and Quality in South East Europe“, изпълняван

ВТОРИ ФОРУМ ЗА СТРАТЕГИИ В НАУКАТА

Тошка Борисова В края на 2011 г. в София се проведе второто издание на Форум за страте- гии в науката. Основната тема бе повишаване на международната видимост и разпознаваемост на българската наука. Форумът се организира от „Elsevier“ – водеща компания за разработване и предоставяне на научни, технически и медицински информационни продукти и услуги , с подкрепата на Министер- ството на образованието, младежта и науката. След успеха на първото издание на Форума за стратегии в науката през

Книжка 1
РЕЙТИНГИ, ИНДЕКСИ, ПАРИ

Боян Захариев